Job Advert
National Accident Law, home of National Accident Helpline, is a leading provider of consumer legal services, dedicated to helping individuals access justice and the compensation they deserve. With a strong reputation for trust, expertise, and innovation, we are committed to delivering exceptional service to our clients while driving growth through cutting-edge digital strategies.

IDEAL SKILLS AND EXPERIENCE

• 2 years’+ of experience in a Head of SEO & CRO or similar leadership role.
• Proven track record of driving organic growth and improving conversion rates in a competitive digital landscape.
• Deep understanding of SEO best practices, tools (e.g., Google Analytics, SEMrush, Ahrefs, Screaming Frog), and technical SEO principles.
• Strong expertise in CRO methodologies, including A/B testing, multivariate testing, heatmaps, session recordings, and user behaviour analysis.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication and presentation skills, with the ability to influence stakeholders at all levels.

PREFERRED QUALIFICATIONS:

• Experience in the consumer legal services industry or a similar sector is helpful but not essential.
• Familiarity with web development languages (HTML, CSS, JavaScript) and CMS platforms.
• Certifications in SEO, CRO, or related fields are a plus.

THE PURPOSE OF THE ROLE

We are seeking an experienced and results-driven Head of SEO & CRO to lead our Search Engine Optimisation and Conversion Rate Optimisation. In this role, you will be responsible for driving organic growth, improving website performance, and ensuring that our digital assets convert traffic into measurable business outcomes. This is a leadership position, and the ideal candidate will have a minimum of 2 years of experience in a similar head-of-role, with a proven track record of success in both SEO and CRO.