Head of Social Activation NIVEA ( All genders)

at  Beiersdorf AG

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

The Global Head of Influence works for the Global Director of NIVEA Brand Social and Influence. Responsible for the perfect orchestration and communication of the strategy with the different actors at a global level and at a regional and local level.

• Responsible for participating in, communicating and representing the brand’s influence strategy.
• Responsible, with the Director, for producing global brand influence guidelines and ensure clear communication internally and to the regions/countries. This includes setting golden rules to follow, brand targets and tribes, tone of voice, content strategy, brand do’s & don’ts, pyramid activation, paid vs. organic vs. media split.
• Responsible for orchestrating their team to put in place successful full funnel operational influence activations following the annual roadmap and budget split.
• Responsible for communicating the vision of the Director to the rest of the team and ensuring that each activation is successfully put in place to achieve the objectives. Approval and management of the global agency relations.
• Responsible for creating a KPI framework for influence activations with social analyst.
• Generation of learnings and actions from brand performance tracking and reporting
• Responsible for the performance analysis of each activation and reporting KPIs to the Director.
• Responsible for the presentation of the global strategy to regions/countries and running official feedback sessions on a regular basis.