SKILLS AND EXPERIENCE

• 7+ years’ experience in social media strategy, ideally in a digital publishing or media environment
• Proven success working across multiple brands, stakeholders and content verticals
• Demonstrated ability to influence senior stakeholders and sell strategy through compelling narrative and data
• Deep knowledge of social platforms, trends and analytics tools (Sprout, CrowdTangle, Dash Hudson, etc.)
• Strong commercial acumen and understanding of how social supports business KPIs
• Excellent communication, project management and leadership skills
• Experience with change management and upskilling large, cross-functional teams

ABOUT THE ROLE

This is a fantastic opportunity for an experienced social media strategist to to lead our social strategy across a diverse portfolio of leading Australian media brands. This is a pivotal role that sits at the intersection of content, commercial and audience, ensuring that social media not only amplifies our storytelling but also drives measurable audience growth, engagement and revenue.
As the subject matter expert, you will set the social vision, guide platform innovation and embed best practice across editorial, marketing, commercial, and product teams. You’ll work cross-functionally with senior stakeholders to champion social-first thinking and bring people on the journey, from newsroom to boardroom.

DUTIES

• Set and evolve the group-wide social media strategy aligned to our editorial, commercial and audience objectives
• Develop platform-specific strategies per brand, tailored to audience behaviour, performance data and emerging trends
• Act as the trusted advisor to brand editors, marketing leads, sales teams and executives, ensuring social strategy is understood, adopted and executed effectively
• Lead strategy presentations and influence decision-making with compelling data, insights and storytelling
• Collaborate with product, tech, and external partners (e.g. Meta, TikTok, Pinterest etc.) to ensure that our brands stay ahead of platform changes and opportunities
• Create and maintain best practice resources, training, playbooks and performance benchmarks for each brand
• Oversee social reporting frameworks and KPIs with a strong focus on engagement, traffic, discoverability, and monetisation
• Champion experimentation and innovation, from new formats to emerging platforms and AI-generated content
• Ensure social media is deeply embedded in SEO, email, affiliate, ecommerce and audience development strategies