ARE YOU READY TO TAKE A BOLD BRAND TO THE BIG LEAGUES?

BoyleSports is on a mission to shake up the betting and gaming landscape. With over 300 stores and a growing digital presence, we’re building a brand with ambition, edge and energy, and sponsorship is at the heart of how we show up.
We’re looking for a Head of Sponsorship who’s not just experienced, but visionary. Someone who knows the power of a top tier partnership, understands the nuances of racing, and thrives on turning sponsorship rights into fan-first, fame-driving brand moments. This is a senior role for a strategic leader who can manage a busy portfolio with precision, and drive standout value from every asset we invest in.

• Bringing the BoyleSports brand to life across our sponsorships: ensuring consistency, creativity and quality execution.
• Maximising the value of our rights: and ensuring every asset works hard for brand and business.
• Collaborating with a wide range of internal teams: including Brand, PR, Creative, Retail, Media, Customer Engagement and Performance Marketing.
• Creating and delivering a best-in-class activation calendar: from stadium to screen, from paddock to pub.
• Leading on hospitality, ticketing, fan experiences, and in-venue betting integration.
• Tracking, measuring and reporting on the impact of our sponsorships, across both brand equity and commercial performance.