HEAD OF STRATEGIC & PERFORMANCE MARKETING

Salary: Up to £70,000 per annum plus car Allowance or company car, annual bonus, private medical and pension
Location: Hybrid, based from our Cannock Head Office
When you see the world as we do, you see the chance to help the world take better care of its resources, and help it become a better place for everyone. It’s why we’re looking for someone who’s just as committed as we are, to push for genuine change and bring our ambition of Ecological Transformation to life.
We know that everyone here at Veolia can help us work alongside our communities, look after the environment, and contribute to our inclusive culture.

• Lead strategic roadmapping and trend analysis to identify market opportunities and generate leads through well-executed campaigns
• Manage and mentor a team of 13 to deliver customer acquisition for both complex B2B and SME customers
• Design and execute multi-channel marketing campaigns prioritizing lead quality, Customer Acquisition Cost (CAC) and Lifetime Value (LTV) across all Veolia UK services
• Oversee market trend scanning and create robust strategic roadmaps for growth, working with Business Development and senior stakeholders to identify commercial opportunities
• Manage campaign funnel development from awareness to Marketing Qualified Leads (MQLs), collaborating with Brand Marketing and Conversion Marketing teams
• Select and scale key marketing channels in proportion to commercial objectives and budgets, testing and developing content for campaigns and websites
• Produce comprehensive reporting and performance metrics presented as dashboards for decision-making and campaign optimization
• Participate in Group strategic working groups on key sectors and trends, aligning multi-territory campaign activity while championing local UK opportunities