HEAD OF TRADE SALES ANZ

Location Name ANZ
Job Locations AU-Sydney
Job ID
2025-9688
Employment Type
Salaried
Offer/Contract Type
No End Date
Location (Country-State-City)
AU-Sydney

WHAT YOU’LL BRING TO THE TEAM

Step into a career where fun meets strategy. At Merlin Entertainments, we don’t just create attractions—we create memories, magic, and moments that last a lifetime.
We’re looking for a passionate and commercially minded Head of Trade Sales – ANZ to drive growth across our incredible Australian and New Zealand attractions, with a key focus on international markets.

ABOUT US

Merlin Entertainments is the company behind iconic brands like SEA LIFE, Madame Tussauds, LEGOLAND, and Peppa Pig World of Play. We operate in over 140 attractions across 25 countries, delivering memorable experiences to 54 million+ visitors a year.
We’re the leading operator of visitor attractions in Australia and New Zealand, with 10 attractions, including SEA LIFE, Wild Life, Madame Tussauds, and the Fly Treetop Adventures, amongst others.
Merlin Entertainments is driven by a strong social responsibility with the vision to create a world where the global community respects, conserves, and sustainably manages our precious aquatic habitats, wildlife, and natural resources. We strive to achieve this goal through our 2 charities: Merlins Magic Wand and the SEA LIFE Trust.
So, if you are vibrant and passionate about delivering an amazing service within a great company and in a team who loves what we do – then we want to hear from you!
Merlin Entertainments strongly encourages application from all background, including people of Aboriginal and/or Torres Strait Islander decent.
Please let us know at anzrecruitment@merlinentertainments.biz if you require any adjustments to the recruitment process to support your application.

As our Head of Trade Sales – ANZ, you’ll lead the development and execution of our trade sales strategy, working closely with the Regional Trade Sales Director – APAC. Your mission will be to deliver revenue and volume targets in the B2B sector by building strong trade partnerships, optimising market opportunities, and driving our domestic and international markets and plans. You’ll work in a Hybrid environment, create partner, and channel plans, represent Merlin at major industry events, and create innovative trade packages that showcase the best of our attractions to the world.