In this role you will:

• Lead the recruitment, training, and mentoring of top UI/UX talent, fostering a culture of excellence.  
• Craft the vision and strategy for the UI/UX for the Franchise, with the UI Product Owner, following the franchise strategy – as defined by the Franchise Leadership Team – and the needs of the Projects – as defined by the Project Game, and Creative Directors.  
• Work closely with Production to establish UI/UX budgets, timelines, and staffing needs. You will be accountable for the long-term UI/UX backlog as part of the wider Gameplay Platform initiative.   
• Drive the establishment and maintenance of quality standards, best practices, design systems, documentation, and UI/UX guidelines, processes and workflows. You will ensure a data-driven approach to UI/UX decision-making, leveraging player feedback and research for ensuring quality standards are met. You will make sure the department stays ahead of industry trends, emerging technologies, and interaction models in gaming and beyond.  
• Drive innovation in control schemes, accessibility, onboarding, and player journey design.  
• Work closely with UX Testing & Research to validate player interactions, and be the primary liaison with them in the Franchise. You will collaborate with the Project Leadership Teams and the UXR and audience research functionalities of the wider organization in the organization playtesting, A/B testing, eye-tracking studies, and user research. You will be the primary owner of translating player insights into actionable design improvements. You will collaborate in maintain player personas and behavioural models to inform game design.  
• Collaborate closely with the Franchise Leadership Team, and the Project Leadership Teams to identify challenges, opportunities, interesting new initiatives to pursue, as well as any potential risks, planning for mitigations, and escalating where necessary to overcome discrepancies or disagreements.   
• Responsible for representing, and timely communicating vision, strategy and status of the department, including highlight perceived future opportunities and risks.  
• Employ a data-informed, and player- and product centric, yet people-led mindset to support the Franchise and the delivery of the projects, and help build and maintain a positive, open, informed, and focused team.  
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