ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

QUALIFICATIONS

• 7+ years in performance marketing, with 3+ years in a senior leadership role overseeing UA at scale
• Strong background in subscription-based D2C products, ideally across multiple verticals
• Proven track record managing multi-million dollar monthly paid budgets
• Highly organized, data and results-driven leader with experience directly managing and developing a team of at least 5–7 UA professionals.
• Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display
• Experience building and scaling teams, setting KPIs, and leading under a centralized structure
• Strong quantitative and analytical skills, with fluency in tools like Tableau, Google Analytics,, and Excel/SQL
• Relentlessly driven, high-energy operator who thrives in a fast-paced, high-stakes environment
• Hands-on leader with a “first in, last out” mentality — always engaged, deeply involved, and fully accountable
• Extremely high standards and low tolerance for poor execution — demands excellence across all levels of the team
• Obsessed with performance, ROI, and rapid iteration — always pushing for better, faster, and more efficient results
• Strong management instincts: knows how to hire, coach, and develop A-players while holding teams accountable
• Commercially obsessed — understands that UA is a growth engine and thinks like a profit-focused entrepreneur

ABOUT THE ROLE

We are redefining how User Acquisition (UA) works across our group. As Head of User Acquisition, you will lead a high-performance department delivering UA-as-a-Service to all our product teams. You will centralize operations, drive efficiencies, and establish a unified strategy across all paid traffic channels. You will also mentor and manage a distributed team of expert UA Managers across our portfolio, while acting as the key strategic and operational bridge between product, creative, and analytics. This is a high-impact leadership role suited for someone who thrives on scale, complexity, and data-driven execution.

KEY RESPONSIBILITIES

• Build and lead the centralized User Acquisition Department servicing multiple subscription products
• Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)
• Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems
• Design UA OKRs/KPIs for both department-wide success and individual team members
• Manage and mentor a team of cross-platform UA Managers embedded in different product teams
• Lead hiring, onboarding, training, and performance management processes across the UA function
• Create a high-talent-density culture that fosters performance, collaboration, and growth
• Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS
• Develop and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU
• Partner with data science to create and refine advanced analytics and attribution models
• Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration
• Collaborate with Managing Directors of each product to align UA strategies with business goals
• Work closely with creative leads to guide ad production using data-driven creative briefs
• Own vendor relationships with major advertising platforms / agencies and tools