OUR STORY:

Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We’re working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.
Spread across Germany, Spain and the UK, the team at Taxfix Group with its brands Taxfix, Steuerbot and TaxScouts, is a compassionate group of solution-finders. We speak our minds openly, and with over 400 professionals, including tax experts, developers, and IT security experts, we’re rich in ideas and voices. The group has facilitated more than 3.5 billion euros in tax refunds for its customers since its founding in 2016.

SKILLS & EXPERIENCE THAT HELP YOU THRIVE

• Experience leading CRM/lifecycle in a B2C scale‑up or consumer fintech; multi‑country experience strongly preferred.
• Depth with Braze journeys, experimentation, and messaging; working knowledge of SQL and event schemas; comfort partnering on data models.
• Familiarity with agentic or RL personalization (Aampe or similar) and LLM‑assisted content; you know where automation shines and where human judgment matters.
• Strength in stakeholder alignment—you can surface trade‑offs, make principles explicit, and help diverse teams move forward together.
• Clear, inclusive communication in English; German (or another EU language) a plus.

WHY THIS ROLE EXISTS:

Our category - digital tax prep, advice, and optimization - demands trust, precision, and clarity. Customers come back at key moments in the year and expect us to anticipate needs, not just send messages. We’re looking for a Head of CRM who blends classic lifecycle craft with AI‑native orchestration to create a unified experience across two brands and multiple countries.

DAY‑TO‑DAY RESPONSIBILITIES

• Lead cross‑channel strategies in Braze; maintain a single journey backlog that spans outbound and in‑product comms.
• Partner with Technical CRM on Segment/Snowflake/Mixpanel pipelines, real‑time audiences, and identity resolution; ensure data quality SLAs.
• Run a continuous test‑and‑learn program (holdouts by market/season; content and pricing experiments with fairness checks).
• Maintain deliverability, frequency, and fatigue policies; audit multilingual content for clarity and accessibility.
• Chair lifecycle governance: consent usage, sensitive‑attribute handling, model explainability, incident response, and vendor risk reviews.
• Own lifecycle budgeting/forecasting; reallocate spend based on causal ROI and capacity models.
• Publish transparent roadmaps; facilitate decisions when product, performance marketing, or country teams have competing priorities.