Head of Vertical Marketing at Bluebirdgroup

Special capital Region of Jakarta, Java, Indonesia -

Full Time

Start Date

Immediate

Expiry Date

01 Oct, 26

Salary

0.0

Posted On

03 Jul, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Integrated Marketing Strategy, Market Analysis, Consumer Insights, Go-To-Market Planning, Budget Management, ROI/ROAS Optimization, Stakeholder Management, Cross-functional Collaboration, Team Leadership, Data-Driven Decision Making, Growth Strategy, Performance Measurement, Strategic Planning, Resource Allocation, Customer Acquisition, Portfolio Management

Industry

Logistics;Transportation;Supply Chain and Storage

Description

Responsibilities Develop and execute an integrated marketing strategy across multiple business lines, leveraging comprehensive market analysis, consumer insights, and business needs assessment. Manage marketing strategies for each business line as part of a cohesive portfolio, including positioning, growth priorities, resource allocation, and marketing investment decisions. Drive market and customer insight initiatives to inform marketing strategies, business planning, and strategic decision-making. Lead go-to-market planning and execution for new service launches, product enhancements, and market expansion initiatives. Ensure seamless integration of digital, offline, and direct marketing programs to effectively reach target audiences at scale. Provide strategic leadership and clear direction to the marketing team, ensuring successful execution of initiatives and alignment with organizational objectives. Build and strengthen team capabilities through coaching, mentoring, and continuous development, fostering a high-performing and self-sufficient marketing organization. Establish performance expectations, manage team effectiveness, and ensure achievement of marketing goals and KPIs. Collaborate closely with Operations (including Regional teams), Commercial, DigiPro, and all Marketing Directorate functions to ensure aligned and effective execution of business strategies. Monitor and evaluate marketing performance across all business lines, ensuring initiatives drive sustainable growth, customer acquisition, utilization, and revenue impact. Manage marketing budgets with a strong focus on efficiency, effectiveness, and maximizing ROI/ROAS. Proactively provide strategic recommendations and business insights to the Chief Marketing Officer (CMO) based on performance analysis, market trends, and emerging opportunities. Requirements Bachelor's degree in Marketing, Business Management, Communications, or a related field. MBA, Master's Degree in Marketing, or other relevant postgraduate qualifications are highly preferred. Minimum of 8–10 years of progressive experience in marketing, with a proven track record of delivering business growth. Demonstrated experience in leading and developing high-performing marketing teams. Strong expertise in developing and executing integrated marketing strategies across multiple business lines or portfolios. Proven experience in budget management, marketing performance measurement, and optimization of ROI/ROAS. Strong analytical, strategic thinking, and stakeholder management capabilities. Excellent communication, leadership, and cross-functional collaboration skills. Experience in data-driven decision-making, customer-centric marketing, and growth strategy development. Ability to thrive in a dynamic, fast-paced environment while managing multiple priorities and stakeholders.

Responsibilities

Develop and execute integrated marketing strategies across multiple business lines to drive sustainable growth and revenue. Lead the marketing team in go-to-market execution, budget optimization, and strategic alignment with organizational objectives.