ABOUT US

Orlight is a leading British lighting manufacturer, delivering premium architectural lighting solutions across residential and commercial markets. With our B2B (orlight.com) and B2C (orlighthome.com) platforms now central to our customer experience, we’re investing in a digital leadership role to own and evolve our websites, aligning every user interaction with the quality and performance of our products

ROLE OVERVIEW

We are seeking a Head of Web Design to lead the visual design, UX structure, and ongoing performance optimisation of our digital platforms. This is a senior, hands-on role for an experienced digital designer who can balance aesthetic excellence with commercial outcomes, owning the visual integrity of our websites while ensuring continuous improvement through data-driven decision-making.
You will work closely with senior leadership, marketing, and product teams to deliver high-performing digital experiences. This role demands both creative leadership and technical fluency, with strong skills in responsive layout design, HTML/CSS implementation, and the ability to interpret and present site analytics clearly and confidently.
Please note: This is a design-led role, not a developer or engineering position. While strong HTML/CSS skills are essential, the emphasis is on leading visual design, usability, and digital strategy, not on JavaScript development or full-stack engineering.

KEY RESPONSIBILITIES

• Own and lead the visual and UX evolution of orlight.com and orlighthome.com — from homepage design and product layouts to campaign landing pages and content areas
• Set and enforce design systems, web standards, and styling principles to ensure consistent branding and user experience across platforms
• Lead all visual implementation in HTML/CSS within a CMS environment — executing updates and mentoring others on standards and execution
• Analyse site performance and behaviour using tools like GA4, Hotjar, and Clarity — making data-backed design recommendations and reporting clearly to stakeholders
• Collaborate closely with marketing and product teams to drive engagement, retention, and lead conversion through visual and UX improvements
• Ensure WCAG accessibility, responsive behaviour, and mobile performance across all screen sizes
• Manage and QA all design output across key digital pages and product experiences
• Introduce creative process improvements and AI-driven tools (e.g. image generation, layout ideation, GPT-assisted editing) to streamline output and reduce repetitive tasks