YOUR WORK

In this role, you will:

• Design, execute, and analyze marketing campaigns across various channels to measure their effectiveness and provide recommendations for optimization. Develop and maintain dashboards and reports to track key performance indicators (KPIs) and communicate campaign performance to stakeholders.
• Utilize advanced analytical techniques to segment customer data, identify target audiences, and personalize marketing messages. Develop and refine customer personas to enhance campaign relevance and drive engagement.
• Build and deploy predictive models to forecast marketing outcomes, identify at-risk customers, and uncover new growth opportunities. Generate actionable insights from complex datasets to inform strategic decision-making and drive business growth.
• Develop marketing mix, brand effectiveness, and acquisition/retention models
• Create and maintain interactive dashboards and data visualizations using Tableau to provide real-time insights into marketing performance. Communicate complex data stories in a clear and compelling manner to both technical and non-technical audiences.
• Collaborate with the reporting manager in providing specifications for the Marketing Datamart to IT developers and ensure it is built in alignment with the analytics team’s requirements. This DataMart will support key functions such as insights generation, dashboarding, model development, and facilitate self-serve Adhoc requests via agentic solutions.
• Serve as a trusted advisor to Stellarus clients, providing expert analytics support and strategic guidance. Collaborate with client teams to understand their business objectives and translate them into analytical requirements.
• Apply strong critical thinking and presentation skills to effectively communicate insights to stakeholders. You will also manage stakeholder relationships with professionalism, demonstrating the ability to navigate conflicts and foster collaboration.

YOUR KNOWLEDGE AND EXPERIENCE

• Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, Marketing, Business Analytics, or related quantitative field
• Bachelor’s degree in data science, data analytics, health informatics, statistics, engineering or related fields required. Master’s degree in Data Science, Statistics or Business Analytics (preferred)
• 7+ years of experience in a marketing analytics role, preferably in the healthcare insurance industry.
• Proven experience in providing analytics support to clients or internal stakeholders in a consultative capacity.
• Strong proficiency in SQL for data extraction, manipulation, and analysis.
• Hands-on experience using SAS for data extraction and manipulation
• Expertise in Python for statistical analysis, predictive modeling, and data automation.
• Advanced skills in Tableau for creating interactive dashboards and data visualizations.
• Demonstrable experience in building and deploying marketing mix models, acquisition and retention models and brand effectiveness models for marketing teams.
• Solid understanding of web analytics and customer journey analytics.
• SAS certification (preferred)
• Experience with Generative AI (GenAI) and Large Language Models (LLMs) in a marketing or analytics context (preferred)
• Hands-on experience with the Databricks platform for large-scale data processing and analytics (preferred)
• Experience with CRM platforms (e.g., Salesforce) (preferred)
• Cloud Platforms: AWS, Azure, or Google Cloud experience (preferred)
• Certifications in analytics tools like Adobe Analytics and Databricks (preferred )
  

  LI-EB1

PHYSICAL REQUIREMENTS:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

YOUR ROLE

The AI and Analytics team oversees the artificial intelligence platform and analytical functions. In this role, you will be providing critical analytics support to our healthcare insurance clients (BlueShield of California and other health plans). This role is responsible for driving data-informed strategies and delivering actionable insights to optimize marketing campaigns and improve business outcomes. The ideal candidate will be a strategic thinker with a strong analytical mindset and a passion for leveraging data to solve complex business challenges.

In this role, you will:

• Design, execute, and analyze marketing campaigns across various channels to measure their effectiveness and provide recommendations for optimization. Develop and maintain dashboards and reports to track key performance indicators (KPIs) and communicate campaign performance to stakeholders.
• Utilize advanced analytical techniques to segment customer data, identify target audiences, and personalize marketing messages. Develop and refine customer personas to enhance campaign relevance and drive engagement.
• Build and deploy predictive models to forecast marketing outcomes, identify at-risk customers, and uncover new growth opportunities. Generate actionable insights from complex datasets to inform strategic decision-making and drive business growth.
• Develop marketing mix, brand effectiveness, and acquisition/retention models
• Create and maintain interactive dashboards and data visualizations using Tableau to provide real-time insights into marketing performance. Communicate complex data stories in a clear and compelling manner to both technical and non-technical audiences.
• Collaborate with the reporting manager in providing specifications for the Marketing Datamart to IT developers and ensure it is built in alignment with the analytics team’s requirements. This DataMart will support key functions such as insights generation, dashboarding, model development, and facilitate self-serve Adhoc requests via agentic solutions.
• Serve as a trusted advisor to Stellarus clients, providing expert analytics support and strategic guidance. Collaborate with client teams to understand their business objectives and translate them into analytical requirements.
• Apply strong critical thinking and presentation skills to effectively communicate insights to stakeholders. You will also manage stakeholder relationships with professionalism, demonstrating the ability to navigate conflicts and foster collaboration