Heavy Equipment Brand Development Specialist

at  XCMG Canada

POSITION OVERVIEW

The Heavy Equipment Brand Development Specialist is responsible for developing and executing strategic marketing initiatives to enhance brand visibility, engage target audiences, and drive business growth. This role focuses on branding, marketing strategy, content creation, event planning, and customer relationship management while ensuring consistency across all communication channels. The ideal candidate will have experience in the heavy equipment OEM industry and a strong understanding of both traditional and digital marketing.

KNOWLEDGE, SKILLS, AND ABILITIES

• Strong understanding of marketing strategies and best practices.
• Proficiency in Office 365 (PowerPoint, Word, Excel, Outlook, Teams).
• Excellent organizational skills with keen attention to detail.
• Strong written and verbal communication abilities.
• Experience with marketing segmentation, communication tools, and website CMS platforms.
• Knowledge of basic HTML is a plus.
• Ability to analyze data, generate insights, and provide actionable recommendations.
• Creative mindset with a focus on problem-solving and critical thinking.
• Ability to work independently and collaboratively in a fast-paced environment.
• Willingness to travel with a valid Class 5 driver’s license.

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, business, or a related field.
• Proven experience in a branding specialist role within the heavy equipment or OEM industry.
• Familiarity with brand management principles and adherence to guidelines.
• Knowledge of design tools and content management systems is an asset.
• Ability to travel within Canada and internationally to attend trade shows.
  This role is an exciting opportunity for a marketing professional with experience in the heavy equipment industry to take ownership of brand strategy and execution. If you thrive in a dynamic environment and have a passion for brand development, we’d love to hear from you!
  Job Types: Full-time, Permanent
  Pay: $52,000.00-$56,039.00 per year

Benefits:

• Dental care
• On-site parking
• Paid time off
• Vision care

Flexible language requirement:

• French not required

Shift:

• 8 hour shift

Work days:

• Monday to Friday
• Weekends as needed

Experience:

• SEO and social media strategies: 3 years (preferred)
• developing & executing strategic marketing initiatives: 2 years (preferred)
• drive business growth: 2 years (preferred)
• heavy equipment OEM industry: 2 years (preferred)
• taking ownership of brand strategy and execution: 2 years (preferred)
• utilize CRM tools: 2 years (preferred)
• market segmentation, communication tools, and website: 2 years (preferred)

Location:

• Hamilton, ON L8H 7T5 (required)

Willingness to travel:

• 50% (preferred)

Work Location: In perso