Spécialiste CSP – Heineken Canada / Molson Coors (via The Hive Inc.)
(Territoire - Rive Sud de Montréal / Rive Nord de Montréal & Québec) ** English to follow

DESCRIPTION DU POSTE

Représentant une marque de bière importée haut de gamme connue mondialement, le Spécialiste CSP concentre ses efforts sur les activités qui valoriseront le capital et la notoriété de la marque dans la région ciblée. Relevant du directeur national du développement des affaires et travaillant de concert avec le directeur régional du développement des affaires, le Spécialiste CSP élabore, pour la marque, un argument de vente unique ciblant des établissements de consommation sur place, bars et restaurants, particulièrement ceux des quartiers en effervescence et névralgiques du centre urbain de sa région.
À titre de spécialiste des solutions axées sur les clients, il supervise ce type de comptes et s’engage auprès de la clientèle à assurer le déploiement impeccable des initiatives et programmes de la marque. Il bâtit de solides relations avec ses clients, leur assure une expertise dans le domaine de la bière et les renseigne sur les nouvelles tendances du marché.
Si vous êtes un professionnel du marketing ou de la vente qui avez le sens de l’innovation, l’esprit d’équipe et la fibre entrepreneuriale, et que vous cherchez l’occasion de vous tailler une place de choix dans le secteur de la bière importée haut de gamme, faites-nous signe ! Travaillez pour un chef de file mondial et montrez votre passion et votre enthousiasme pour la marque en créant une expérience inoubliable pour votre clientèle. En partenariat avec les représentants de Molson Coors, l’ambassadeur recherchera de nouveaux prospects nettes et identifiera les opportunités de référencement, de vente incitative et d’activation des marques du portefeuille Heineken (par exemple Heineken, Hkn 0.0, Hkn Silver, Sol, Birra Moretti, Dos Equis et Murphy’s).

ENGLISH JOB DESCRIPTION

Reporting to the VP Business Development, the Hunter/Specialist will work with the local Molson Coors Sales representatives to significantly grow distribution of Heineken sku’s in perfect brand fit and/or high visible & import accounts. The account list will be established within their given territory (Montreal suburbs and Quebec City). In partnership with the Molson Coors reps, the Hunter will seek out net new business and identify opportunites to list, upsell and activate Heineken portfolio brands (e.g. Heineken, Hkn 0.0, Hkn Silver, Sol, Birra Moretti, Dos Equis & Murphy’s) . The Hunter team will support Molson Coors in distribution and Revenue growth in the city centers and focus on education, sampling and staff training.
Primary brand/sku responsibility will be Heineken bottles/draught along with 0.0, Hkn Silver and the secondary brands are as mentioned above Birra Moretti, Sol, Dos Equis, etc..

WHAT DOES SUCCESS LOOK LIKE?:

As an expert in the acquisition of relevant outlets, the goals for the Hunter are:

• Extensive growth of all Heineken package SKU’s distribution within the On-Trade (restaurant / bars)
• Trading up outlets from; no brands to bottle, then from btl to regular draught and finally to branded towers for Heineken & Birra Moretti
• Become the # 1 selling premium import in the account Tools:
• Purchasing and sharing product samples
• Custom Beer Menus
• Branded Visibility Items
• Become an in-field product expert and identify opportunities within new non-called on accounts (minimum of 5 calls/day)
• Acquisition of new or trade-up within existing Heineken outlets
• Support new Acquisitions with basic experiential & visibility
• Leverage selling resources to support KPIs at accounts, including brand execution, staff training, food pairings and brand credentials
• Accountable for execution and measurement of KPI’s (distribution, visibility, quality, and activations)
• Build & develop relationships with a focus on influential accounts to increase visibility, promotional activity and consumer pull
• Collaborate with Molson to ensure focus on Heineken at accounts through regular communication within the account base
• Collect and report on market insights & competitive intelligence including craft and total industry trends
• Complete CRM platform and submit reporting on all executed activities and programs
• Maintain and submit a monthly activity plan specifically relating to assigned KPIs
• Conduct product knowledge seminars to customers/consumers
• Identify, secure and assist in the execution of strategic sponsorships to drive brand visibility

An enthusiastic sales professional looking for an opportunity to make a difference in the premium import beer segment, in an exciting organization, with a highly talented team. Entrepreneurial in nature, results focused, creative, collaborative, structured, organized and passionate. The Heineken Hunter will be motivated to work for a leading global brand delivering flawless execution in the Montreal suburb environment.
Must love bars, restaurants and Hospitality industry in general and get an absolute kick out of going into unknown territory and acquiring new outlets!

KEY SKILLS

• Must be a self-starter
• Ability to work independently and take ownership of a regional plan
• Exceptional interpersonal, presentation and communication skills
• Outstanding time management and multi-tasking capabilities
• High energy team player with strong social skills
• Strong problem-solving skills and the ability to adapt in the face of adversity
• Ability to grasp brand strategies to create tools and tactics for execution
• Capable of building effective internal and external relationships with key stakeholders in both sales and marketing to drive the execution plan forward

Please refer the Job description for details