Position Title: HHF Communication and Marketing Director
Reports To: Executive Director, Hood Huggers Foundation
Status: Full-Time, Exempt

POSITION SUMMARY:

The Communication & Marketing Director serves as both a thought leader and the frontline driver of all organizational communications, marketing, and public relations. This position is responsible for crafting and executing a comprehensive marketing and communication strategy that advances the mission, increases community engagement, drives fundraising success, and elevates the organization’s visibility across multiple platforms.
The Director leads the organization’s public image, interfaces with community members, partners, and press, and develops engaging, mission-aligned content. They also plan and oversee events, coordinate press and public relations opportunities, and manage all social media accounts, websites, and digital campaigns. As the head of the Communications & Marketing Unit, they supervise interns and volunteers, ensuring all messaging is consistent, culturally relevant, and strategic.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field (or equivalent experience).
• Minimum of 3 years in communications, marketing, or PR, preferably in a nonprofit setting.
• Proven track record of developing and executing successful marketing campaigns across multiple channels.
• Strong writing, editing, and storytelling skills with the ability to tailor content for different audiences.
• Proficiency in social media management, content creation, and web publishing tools (e.g., WordPress, Canva, Adobe Creative Suite).
• Strong interpersonal skills with the ability to engage diverse communities and stakeholders.
• Experience in event planning and coordination.

PREFERRED QUALIFICATIONS:

• Experience supervising interns or volunteers.
• Knowledge of fundraising strategies and donor engagement best practices.
• Familiarity with CRM and email marketing platforms (e.g., Mailchimp, Constant Contact).
• Multilingual ability is a plus.

KEY RESPONSIBILITIES:

Strategic Leadership

• In coordination with Hood Huggers Foundation Executive Director and leadership, further define the HHF brand and story/stories. Provide guidance and direction for Under Instruction, Peace Gardens & Market, and Blue Note Junction. Ensure brand consistency in copy through tone, voice, and terminology.
• Develop, implement, and regularly update an annual Comprehensive Marketing & Communications Plan aligned with organizational goals. Fundraising initiatives should feature prominently in the plan including events and initiatives that will be utilized to achieve our financial goals.
• Establish clear performance metrics, including target reach numbers and conversion/engagement goals, and report regularly to the Executive Director and Board.
• Serve as the primary public relations contact for the organization, representing leadership in press opportunities, interviews, and media appearances.
• Maintain brand consistency and ensure all communications reflect organizational values, mission, and vision.

Content Creation & Digital Presence

• Oversee creation and publication of high-quality, mission-driven content for websites, newsletters, social media, press releases, brochures, and other marketing materials.
• Capture and curate photo, video, and written content that documents and promotes events, programs, and organizational impact.
• Maintain and update all social media platforms and the organization’s website(s), optimizing for engagement, accessibility, and SEO.

Events & Campaign Management

• Plan, manage, and execute organizational and fundraising events, including development of event marketing materials and promotion strategies. HHF events include but are not limited to MLK clean up day, Plant Sale, Spring Fling, Family & Friends Event, and an annual capital campaign fundraising event.
• Develop and maintain a comprehensive events and content calendar covering major organizational events, fundraising activities, capital campaigns, and social media publishing.
• Collaborate with program staff to ensure events are well-publicized, well-branded, and maximized for donor and community engagement.

Community & Media Engagement

• Cultivate and maintain relationships with media outlets, journalists, influencers, and partner organizations to secure positive coverage.
• Oversee/execute and streamline all routine communication with donors and investors to ensure our community remains connected, engaged, and supported in our work.
• Identify and leverage strategic PR opportunities to share the organization’s story and impact with wider audiences.
• Engage with community stakeholders and partners to promote programs and initiatives to target demographic groups.

Budgeting & Resource Management

• Propose and manage the Communications & Marketing budget, ensuring cost-effective use of resources.
• Coordinate with interns and volunteers, delegating assignments and ensuring high-quality deliverables.
• Seek opportunities for in-kind media support and donated marketing resources.

Success in this role will be measured by:

• Achievement of target audience reach and engagement goals.
• Growth in media coverage and public visibility.
• Increased attendance and engagement in organizational events.
• Improved community relationships and partner collaborations.
• Efficient and timely execution of the marketing & communications calendar