Home Health and Hospice Marketer at Advanced Home Health and Hospice of Lehigh Valley

Bethlehem, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

30 Mar, 26

Salary

0.0

Posted On

30 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Healthcare, Sales, Communication, Interpersonal Skills, Relationship Building, Data Analysis, Team Collaboration, Presentation Skills, Community Engagement, Organizational Skills, Adaptability, Patient Care, Promotional Material Development, Networking, Customer Relationship Management

Industry

Hospitals and Health Care

Description

Description The Home Health and Hospice Marketer (Patient Navigator) will promote our home health and hospice services and build strong relationships with referral sources. The Patient Navigator will have a passion for healthcare and a commitment to providing high-quality care to patients, families, and their caregivers in their homes. Reports to: Administrator Primary Responsibilities and Duties: Develop and implement marketing strategies to promote home health services to physicians, hospitals, and community organizations. Identify and establish relationships with potential referral sources, including healthcare professionals, discharge planners, and social workers. Conduct regular visits to referral sources to present services, address questions, and provide educational materials. Attend community events, health fairs, and networking functions to raise awareness of the agency’s services and build community partnerships. Gather and analyze market data to identify trends, opportunities, and areas for improvement in service offerings. Collaborate with the clinical team to ensure alignment of marketing messages with patient care goals and agency values. Maintain accurate records of marketing activities, referrals, and leads in the customer relationship management (CRM) system. Provide feedback to management on marketing strategies, initiatives, and referral source needs. Assist in developing promotional materials, including brochures, newsletters, and social media content. Work closely with the Administrator to ensure smooth agency operations and excellent patient care. Perform all other duties assigned. Requirements Job Qualifications: Bachelors’ degree in Marketing, Business Administration, or related field preferred. Minimum of 3 years of experience in healthcare marketing or sales, preferably in home health or hospice. Home health or hospice experience required. Strong understanding of the home health and hospice care industry and regulatory environment. Excellent communication, presentation, and interpersonal skills. Demonstrated ability to prioritize tasks, manage multiple responsibilities, and adapt to changing priorities in a fast-paced environment. Ability to work independently and collaboratively as part of a team. Physical Requirements: Capability to perform physical tasks such as bending, standing, walking, and climbing stairs for extended periods. Manual dexterity and hand-eye coordination for handling paperwork, typing, and using office equipment. Visual and auditory acuity to review documents, communicate effectively, and respond to patient inquiries. Ability to bend, stoop, kneel, and reach to access files, storage cabinets, and other work-related materials. Stamina to work long hours and engage with a diverse group of people within the community to foster relationships. Maintain regular attendance and timeliness as set forth within the work schedule designated by the department supervisor/manager.

Responsibilities

The Home Health and Hospice Marketer will develop and implement marketing strategies to promote services and build relationships with referral sources. They will also collaborate with the clinical team to ensure alignment of marketing messages with patient care goals.