THE OPPORTUNITY

Yarnley Care Home represents a high-value turnaround opportunity within the Care Concern Group portfolio. This purpose-built, 72-bed service is positioned for success, with luxury en-suite accommodation, premium facilities, and average weekly fees of £1,539. Despite strong fundamentals, including a 9.7/10 carehome.co.uk rating, current performance indicators highlight a significant gap between potential and delivery; occupancy is at 33%, agency dependency has escalated, and staff morale requires immediate intervention.
We are seeking a commercially driven, results-focused leader to reset operational performance, deliver occupancy growth, reduce cost inefficiencies, and build a stable, engaged workforce.

CANDIDATE PROFILE

We are looking for a proven turnaround manager with demonstrable success in driving commercial and operational recovery. Specifically –

• Track record of delivering occupancy growth in the private-pay sector.
• Commercially astute, with strong P&L management, marketing, and revenue optimisation expertise.
• Proven ability to deliver workforce stabilisation and reduce agency dependency.
• Strategic leader with a visible, authoritative presence who can build confidence with staff, residents, families, and external stakeholders.
• Ideally nurse-qualified with an active NMC pin, though exceptional commercial leaders without nursing registration will also be considered.

• Revenue Growth: Driving occupancy to sustainable levels by developing referral pipelines, repositioning Yarnley in the private-pay market, and ensuring full utilisation of capacity.
• Cost Optimisation: Reducing agency reliance through robust workforce planning, recruitment, and retention strategies to stabilise payroll spend.
• Cultural Transformation: Rebuilding staff engagement, instilling accountability, and driving a values-led, high-performance culture.
• Regulatory Excellence: Ensuring compliance, elevating quality metrics, and achieving the CQC rating aligned with service standards.
• Market Positioning: Reinforcing Yarnley’s profile as a premium home within the Hampshire market