THE SEQUOIA DIFFERENCE

At Sequoia Home Health and Hospice, we’re passionate about our work and take pride in the quality of service we provide. Our community is uniquely diverse, and it’s our aim to fulfill the unique needs of our patients through excellent individualized care.
Our focus is to help facilitate a smooth and safe transition home and provide life-changing service with the amount of care and dignity our patients and their families deserve.

JOB SUMMARY

The Community Liaison is responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

• Develop and maintain relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize home care services by regularly scheduling and conducting visits to those referral sources in order to assist in identifying those patients who may be appropriate for home health services thereby increasing the number of clients served by the agency/market.
• Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations.
• Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees as requested.
• Continuously conduct market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Work with the Executive Director to establish marketing techniques.
• Employ marketing and promotional initiatives to achieve budgetary volume projections.
• Establish and maintain positive working relationships with current and potential referral and payer sources.
• Build and monitor community, customer, and payer and patient perceptions of Sequoia Hospice as a high quality provider of services.
• Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintain comprehensive working knowledge of Sequoia Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintain comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintain comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Sequoia Hospice.
• Monitor and report cost effectiveness of marketing efforts.

JOB REQUIREMENTS

• Bachelor’s degree in Marketing, Business Administration, or related field preferred, but not required.
• At least three years of experience in health care marketing management preferably in hospice operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

• Develop and maintain relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize home care services by regularly scheduling and conducting visits to those referral sources in order to assist in identifying those patients who may be appropriate for home health services thereby increasing the number of clients served by the agency/market.
• Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations.
• Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees as requested.
• Continuously conduct market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Work with the Executive Director to establish marketing techniques.
• Employ marketing and promotional initiatives to achieve budgetary volume projections.
• Establish and maintain positive working relationships with current and potential referral and payer sources.
• Build and monitor community, customer, and payer and patient perceptions of Sequoia Hospice as a high quality provider of services.
• Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintain comprehensive working knowledge of Sequoia Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintain comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintain comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Sequoia Hospice.
• Monitor and report cost effectiveness of marketing efforts