Hospital Marketing Lead 医院市场负责人 at F. Hoffmann-La Roche Ltd - Italy

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

02 Jul, 26

Salary

0.0

Posted On

03 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing strategy, Team leadership, Pharmaceutical sales, Market insights, Distributor management, Brand management, Cross-functional collaboration, Performance management, Strategic planning, Communication skills, Presentation skills, Execution capability, Coaching, Mentoring, Business model development, KPI tracking

Industry

Biotechnology Research

Description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position Primary Purpose of Job ● Lead the team to build Xofluza SOC and No.1 patient share leadership AI category to achieve ambitious growth ● Develop Xofluza hospital strategies and build strong brand among HCPs for both core and outsourced hospitals with proven model Principle Roles and Responsibilities / Accountabilities ● Based on patient journey, deep market insights, potential and opportunities, formulate professional strategy for both core and outsourced channel ● Develop and formulate professional strategy and plans based on channel/department specific insights and prioritization to achieve short term sales and long term share objectives ● Lead the team to develop marketing activity plan towards clear goal, KPI tracking and evaluation mechanism with SMART principle ● TAE development and develop NTAE/RTAE engagement plan with clear goal and adoption target ● Work with cross function team KA, CE and medical team to strengthen listing, advocacy and share goal target ● Develop effective proven business model in outsourced channel leveraging distributor resources in partnership with CE, sales and operation teams, etc. ● Develop differentiated and consistent brand message, tool, materials in collaboration with field force, PSMs and cross functions, ensure EXCELLENT Training and EXEXUTION in field ● Build and develop positive team culture and cohesion, and provide leadership, coaching, mentoring, direction to team, including hiring, manpower allocation, performance management, training, and professional development ● Lead team to work closely and collaboratively with cross functions to combine resources, and drive win-win solution ● Manage turnover, develop high potential employees and provide career development opportunities for person Requirements ● Bachelor or above, Medical, marketing, commerce preferred ● +10 years and above experience in marketing and/sales, +5 years managerial experience ● +5 years Pharmaceutical RX and preferably with OTC/primary care product experience ● Experience in managing distributor/external partners ● Innovate and highly self-motivated to drive results ● Strong learning agility ● Excellent communication and presentation skills in Chinese and English (oral and writing) ● Strong execution capability, cross-functional communication ● Strong leadership in driving high performance team dealing with complexity and ambiguity ● Cultivating team development in both professional and leadership skills Who we are A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact. Let’s build a healthier future, together. Roche is an Equal Opportunity Employer. We believe it’s urgent to deliver medical solutions right now – even as we develop innovations for the future. We are passionate about transforming patients’ lives. We are courageous in both decision and action. And we believe that good business means a better world. That is why we come to work each day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. We are proud of who we are, what we do, and how we do it. We are many, working as one across functions, across companies, and across the world. We are Roche.

Responsibilities

Lead the team to develop and execute hospital marketing strategies to achieve sales and market share objectives for Xofluza. Collaborate with cross-functional teams and manage distributor relationships to drive business growth and team performance.