JOB DESCRIPTION:

In this key role, you will manage the resort’s full digital and e-commerce strategy, working closely with internal teams across spa, golf, and F&B to ensure cohesive and compelling campaigns. From content creation and campaign planning to performance analysis and revenue generation, you’ll be the digital lead for all departments.

CANDIDATE REQUIREMENTS:

• Relevant university degree or equivalent professional qualification
• Minimum 3 years’ experience in digital marketing, ideally within hospitality, travel, or lifestyle sectors
• Strong written and verbal communication skills
• Excellent understanding of modern digital marketing strategies and performance metrics
• Hands-on experience with SEO, PPC, email marketing, and paid social
• Proficiency with digital tools and platforms including Google Analytics, Meta Business Suite, CMS, and CRM systems
• Highly organised with a strategic mindset and creative flair
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Eligible to live and work in the UK

ROLE RESPONSIBILITIES:

• Develop and execute an annual digital marketing and e-commerce plan across all business areas
• Manage the digital budget and allocate resources to maximise ROI
• Collaborate with internal departments to align messaging, campaigns, and priorities
• Lead quarterly and annual strategy development for web, e-commerce, and digital channelsCreate and manage email marketing campaigns, paid media, display and programmatic advertising
• Ensure up-to-date, SEO-optimised content across all digital platforms
• Optimise performance on OTAs and other online booking channels
• Analyse data and report on the performance of all digital marketing efforts against set KPIs
• Maintain a strong presence across relevant social media platforms
• Stay current with digital marketing trends and adapt strategies accordingly