This role combines classic HR with strategic thinking, data insights, and cultural leadership — all in a startup environment where you can truly build something from the ground up. For the past 2.5 years, in addition to our e-commerce business, we’ve also opened 15 physical stores in the cities of Amsterdam, Utrecht, Nijmegen, The Hague and Rotterdam — with international expansion on the horizon. This rapid growth means that our retail barista team (100+), in particular, requires the most of your focus and support when starting this role.
Our baristas are the ambassadors of our business and they have a big impact on the satisfaction of our customers. You will track and improve their working experience and therefore play a very important part in our company growth.

Your Mission

• Shape and safeguard our inclusive, high-impact retail culture, balancing people-first thinking with business realities.
• Ensure full HR compliance for our flex workforce, while also co-creating a sustainable retail workforce strategy with our Retail Lead.
• Make data-informed decisions to increase barista retention, improve team wellbeing, and build a place people want to work — even if it’s just for a chapter in their career.
• Contribute directly to a healthy P&L through smart people strategy and workforce cost insights.WHY (WE BELIEVE) THIS ROLE IS EXCITING
• You’ll work at one of the fastest-growing consumer startups in the Netherlands — with the ambition to change the coffee industry to benefit the millions of coffee farmers around the world
• The retail part of the company is still in its early stages — you’ll get to design and build a vision from scratch.
• You’ll work with a diverse team across multiple departments, while directly impacting customer experience and company growth.
• There’s lots of room for growth, especially as we expand internationally.
• You report directly to our Leadership team.WHAT YOU’LL OWN