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IA Marketing automation Specialist at RAM BPO
Medellín, Antioquia, Colombia -
Full Time

Start Date

Immediate

Expiry Date

18 Jun, 26

Salary

0.0

Posted On

20 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

IA, Automation, Campaigns, Distribution, Lead Generation, Landing Pages, Workflows, Performance Analysis, Paid Media Budgeting, Marketing Tech Stack, B2B Leads, Growth Marketing, Data-Driven, Execution-Focused

Industry

Outsourcing and Offshoring Consulting

Description
This is not a branding-only marketing role. At RAM, marketing exists to generate qualified opportunities for sales. We’re looking for a growth-focused marketer who understands IA, automation, campaigns, and distribution — and who is comfortable owning results. What you’ll be responsible for Designing and executing inbound and outbound lead generation campaigns Creating landing pages, lead magnets, and automated workflows Delivering Qualified Business Leads (QBLs) to the sales team Supporting partner campaigns, outbound initiatives, and events Analyzing performance and optimizing continuously Helping define and justify paid media budgets Optimizing or changing the marketing tech stack when needed What we’re looking for Hands-on experience generating B2B leads Strong knowledge in IA Strong understanding of marketing automation and growth marketing Ability to explain clearly what to do, why to do it, and what it costs Data-driven and execution-focused mindset Ownership mentality (you don’t wait to be told what to do) Key KPI Monthly Qualified Business Leads (QBLs) At RAM, ideas are welcome — results are mandatory. If you like building, testing, and scaling, this role is for you.
Responsibilities
The primary responsibilities involve designing and executing inbound and outbound lead generation campaigns, creating necessary assets like landing pages and automated workflows, and consistently delivering Qualified Business Leads (QBLs) to the sales team. This role also requires continuous performance analysis and optimization, along with supporting partner initiatives and events.