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IBG Marketing and Communications Manager at Mashreq Careers

İzmir, Aegean Region, Turkey -

Full Time

Start Date

Immediate

Expiry Date

26 May, 26

Salary

0.0

Posted On

25 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Campaigns, Communications, Content Creation, Social Media Strategy, Digital Touchpoints, Asset Management, Event Management, Sponsorship Management, Agency Management, Customer Centricity, Workflow Management, Brand Alignment, Editing, Drafting, Creative Briefing

Industry

Banking

Description

Job Purpose: Prepare marketing campaigns for the International Banking Group (IBG) segment, to drive awareness of capabilities and support direct to customer conversations, to increase SOW and new contacts within target client groups. Manage a marketing plan and workflow of activities aligned to the wider IBG / CIBG plans and with Brand plans Manage the Customer/Industry/Thought Leadership Events for IBG locations & product teams. Manage external sponsorships Draft and/or edit content for all marketing channels, owned or paid. Engage with CX team to support all customer centricity initiatives Design, develop and implement a social media strategy for product marketing teams. Managing IBG digital touchpoints, and marketing assets (creation & updating content). Working closely with Mashreq's Branding Team, Digital Team, Social Media Team, Website team and PR team. Brief and manage creative agency - Promotional Advert, EDMs, Promotional Videos, Digital creativity

Responsibilities

The manager will prepare marketing campaigns for the International Banking Group (IBG) to boost awareness and support customer conversations, aiming to increase Share of Wallet (SOW) and new contacts within target client groups. This includes managing the marketing plan, overseeing customer/industry events, managing external sponsorships, and drafting/editing content across all marketing channels.