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IBG Marketing and Communications Manager at Mashreq Careers

İzmir, Aegean Region, Turkey -

Full Time

Start Date

Immediate

Expiry Date

03 Sep, 26

Salary

0.0

Posted On

05 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Campaign Management, Communications Strategy, Event Management, Content Creation, Social Media Strategy, Digital Marketing, Stakeholder Management, Agency Management, Brand Management, Customer Centricity, Public Relations, Thought Leadership

Industry

Banking

Description

Job Purpose: Prepare marketing campaigns for the International Banking Group (IBG) segment, to drive awareness of capabilities and support direct to customer conversations, to increase SOW and new contacts within target client groups. Manage a marketing plan and workflow of activities aligned to the wider IBG / CIBG plans and with Brand plans Manage the Customer/Industry/Thought Leadership Events for IBG locations & product teams. Manage external sponsorships Draft and/or edit content for all marketing channels, owned or paid. Engage with CX team to support all customer centricity initiatives Design, develop and implement a social media strategy for product marketing teams. Managing IBG digital touchpoints, and marketing assets (creation & updating content). Working closely with Mashreq's Branding Team, Digital Team, Social Media Team, Website team and PR team. Brief and manage creative agency - Promotional Advert, EDMs, Promotional Videos, Digital creativity

Responsibilities

Develop and execute marketing campaigns and social media strategies to drive awareness and increase share of wallet for the International Banking Group. Manage industry events, external sponsorships, and collaborate with creative agencies to produce promotional assets.