IMC Lead at dentsu

Ho Chi Minh City, , Vietnam -

Full Time

Start Date

Immediate

Expiry Date

01 Feb, 26

Salary

0.0

Posted On

03 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Integrated Marketing, Campaign Management, Stakeholder Engagement, Cross-Functional Leadership, Strategic Thinking, Project Management, Operational Efficiency, Performance Management, Team Leadership, Mentoring, Collaboration, Communication Strategies, Client Management, Process Optimization, Analytics, KPI Setting

Industry

Advertising Services

Description

The IMC Lead is a strategic role responsible for orchestrating integrated marketing communications across multiple channels. With around 8 years of experience, the IMC Lead brings solid expertise in campaign strategy, stakeholder engagement, and cross-functional leadership. This role ensures campaigns are insight-driven, seamlessly executed, and deliver measurable business outcomes. Job Description: Key Responsibilities Strategic Campaign Leadership Lead the planning and execution of integrated campaigns across digital, offline, and OOH. Translate client business objectives into clear and cohesive communication strategies. Ensure consistency and excellence in messaging across all consumer touchpoints. Cross-Functional Collaboration Partner with strategy, media, creative, and analytics teams to align campaign goals and execution. Facilitate integrated planning sessions and manage end-to-end project workflows. Act as the central point of coordination among internal and external stakeholders. Stakeholder Engagement Serve as a senior liaison between clients, internal teams, and external partners. Manage client expectations, provide strategic recommendations, and ensure alignment at every stage. Foster long-term partnerships based on trust, transparency, and strong delivery. Campaign Governance & Process Optimization Establish campaign management best practices and maintain process discipline. Drive operational efficiency by improving workflows and coordination across teams. Ensure compliance with internal quality standards and external requirements. Performance Management Work with analytics teams to set KPIs and track campaign effectiveness. Lead post-campaign reviews to extract insights and share best practices. Recommend optimizations to improve future campaign outcomes. Team Leadership & Capability Building Mentor and guide junior team members, fostering a culture of collaboration and accountability. Share knowledge to elevate integrated marketing capability across the team. Support hiring, onboarding, and upskilling initiatives as needed. Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s is a plus). 8+ years of experience in integrated marketing, campaign management, or communications leadership (agency experience preferred). Proven track record managing complex, multi-channel campaigns across diverse industries. Strong skills in strategic thinking, project management, and stakeholder engagement. Experience leading cross-functional teams in a fast-paced, matrixed environment. Location: Ho Chi Minh City Brand: Carat Time Type: Full time Contract Type: Fixed Term Contract (Fixed Term) Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work

Responsibilities

The IMC Lead is responsible for leading the planning and execution of integrated marketing campaigns across various channels. This role involves collaborating with cross-functional teams and managing stakeholder engagement to ensure campaign effectiveness and alignment with business objectives.