We’re Looking for an experienced IMO Channel Marketing Director!

We are seeking a strategic and results-driven IMO Channel Marketing Director to lead the development and execution of marketing strategies tailored to the Independent Marketing Organization (IMO) channel. This role is instrumental in driving advisor engagement, increasing product adoption, and enhancing the company’s presence in a highly competitive distribution landscape. The ideal candidate will bring deep knowledge of the IMO ecosystem, strong B2B marketing skills, and experience working within the financial services industry—preferably in insurance or investment products. The IMO Channel Marketing Director position reports to the Chief Marketing Officer and will be based out of our home office in Topeka, Kansas, or remotely for the right candidate. We work a hybrid schedule, offering flexibility to work both remotely and on-site.

• Channel Strategy Development:

Define and lead the marketing strategy for the IMO channel aligned with overall business and distribution goals.

• Campaign Execution:

Plan and implement multi-channel marketing campaigns (digital, print, webinars, events, etc.) to support IMO recruiting, advisor onboarding, and sales enablement.

• IMO Partner Collaboration:

Serve as the key marketing liaison with IMO partners to understand their needs, co-develop initiatives, and provide marketing support to drive mutual growth.

• Content & Messaging:

Develop compelling messaging and content tailored to IMO audiences, including advisors, recruiters, and executives, ensuring alignment with brand and regulatory standards.

• Performance Analysis:

Establish KPIs and track performance of all IMO marketing efforts, using data and feedback to optimize campaigns and communications.

• Cross-functional Leadership:

Collaborate closely with Sales, Product, Compliance, Legal, and Corporate Communications to ensure marketing strategies are compliant, timely, and effective.

• Advisor Experience Enhancement:

Identify opportunities to improve the marketing experience for independent advisors throughout their lifecycle with the company.