ROLE OUTLINE
Implementation & Activation
The Implementation & Activation team is responsible for delivering best-in-class implementation planning and activation for clients. The scope of the Implementation & Activation team covers the Implementation Planning and Activation of all media channels and touchpoints, with a focus on delivering connected, audience-first client outputs. Within the team, we have some team members who work across all channels and both implementation planning & activation, and others who specialise and work across a more focused scope of work, (for example, Performance specialists who work across Social & Search).
With our collective industry expertise, we navigate the ever-changing media landscape efficiently and effectively, fuelling growth for the brands we work with. Our commitment to transparency and accountability drives best-in-class results consistently. Leveraging our exceptional media relationships to keep our finger on the pulse of emerging opportunities.
Role Outline
The Implementation & Activation Associate Director is an emerging leadership role, overseeing operational excellence and responsible for all day-to-day output that delivers effective campaigns, ensuring best-in-class consistent implementation, optimisation, and reporting. Working very closely with your Director, you will produce best-in-class solutions, offer unparalleled service and deliver against targets. The role involves the development and application of specialist technical skills, and effective team leadership.
Key Relationships
- Collaborating closely with internal teams
- Establishing strong relationships with relevant media, data, and technology partners
- Fostering deep trust and understanding with clients
- Contribute to great teamwork in your immediate team
YOUR RESPONSIBILITIES AS ASSOCIATE DIRECTOR
Clients
- Cultivate strong, trusted relationships with clients at an mid to senior level
- Offer expert perspectives and POVs on recent market trends or developments, ensuring they’re shared with key stakeholders regularly.
- Regularly meet with vendors and partners to drive your client’s agenda, creating opportunities for your team members to get involved and engage.
- Maintain an in-depth understanding of client challenges, objectives & initiatives, and be able to clearly articulate these to your team and your media partners.
- Focus on building our outstanding client service reputation
- Robust understanding of the in-scope services of your clients and the process for completing work above and beyond
- Proactively recommend tactics and opportunities that resolve client challenges and objectives.
Product
- Brings innovation and creativity to the table, leveraging market insights.
- When required, a strict adherence to activation commitments that have client contract association.
- Able to construct and present effective and future facing Implementation plans, that are grounded in strategic priorities and data-led optimisation recommendations.
- Maintain an in-depth knowledge of the media landscape, able to confidently articulate and train others on media principles and how each media touchpoint can fuel growth for clients.
- Collaborate closely with internal product teams including GroupM proprietary product and service teams to ensure you can clearly articulate the benefits of their inclusion, with a focus on identifying growth opportunities that can transform outcomes.
- Seek to find, communicate and implement improvements in all aspects of the role.
- A pivotal role for client media audits, negotiations and billings forecasting, working hand in hand with your key stakeholders to deliver client KPI’s.
People
- Motivate and empower direct reports to achieve individual, team and organisational goals.
- Conduct fortnightly 1:1s, annual Career Conversations and Performance Reviews with direct reports.
- Liaise with the People Team to resolve any team disputes to ensure a safe and productive team environment.
- Continuously champion company values to build strong and trusted connections, solution-oriented perspectives and demonstrate that you genuinely care for collective team success.
Growth & Marketing
- Identify, collate and showcase examples of great work from within the team, both internally and externally.
- Build the agency’s reputation by contributing to entries for awards and competitions and by contributing to industry thought leadership.
- Actively contribute to new business development and pitching as needed
Your role involves the development and application of specialist technical skills and requires an ongoing commitment to;
- Keep pace with our fast-evolving digital and tech landscape
- Lean into innovation and new ways of working
- Examine audiences and explore advanced targeting opportunities
- Strengthen your biddable media experience
- Effective utilisation of self-serve platforms
- Partner with the world’s largest platforms and tech providers
- Maintain platform certifications and accreditations
- Exceptional attention to detail with patience to examine data to extract meaningful insights
- Continuous learning
- Adapt to fast changing priorities
- Adherence to GroupM Nexus best practice policies, procedures and SLA’s
- Provide technical perspective in client meetings when specific Performance expertise is require
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