IN_Bosch Rexroth India_Deputy Manager / Manager_Media Marketing at Bosch Group

Kannuru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

12 Apr, 26

Salary

0.0

Posted On

12 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Strategy, Social Media Management, SEO, Content Management, Community Engagement, Brand Reputation, Analytics, Performance Measurement, Collaboration, Training, AI Integration, Workflow Automation, Communication Skills, Strategic Thinking, Digital Platforms, Automation Tools

Industry

Software Development

Description

Company Description The Bosch Group is a leading global supplier of technology and services, in the areas of Automotive Technology, Industrial Technology, Consumer Goods, Energy and Building Technology. In India, the Group operates through nine companies with a combined strength of over 30,000 associates which includes around 14,000 research and development associates. Bosch Rexroth AG is one of the world's leading specialists in the field of drive and control technologies. Under the brand name of Rexroth the company supplies customers with tailored solutions for driving, controlling and moving - for industrial applications and factory automation, mobile applications and using renewable energies. Bosch Rexroth India Pvt. Ltd. is 100% subsidiary of Bosch Rexroth AG, having Sales Turnover of around INR 2000 Crores in 2024 & Head office & Plant at Sanand, Ahmedabad. We invite promising and dynamic professionals for a long-term and rewarding career with Bosch. “The Bosch Group is a globally recognized provider of technology and services, excelling in Automotive Technology, Industrial Technology, Consumer Goods, Energy, and Building Technology. With a strong presence in India, the Group operates through nine companies and boasts an impressive workforce of over 400,000 associates, including approximately 20,000 dedicated to research and development. Among its subsidiaries, Bosch Rexroth AG stands out as a leading expert in drive and control technologies. Changing scenes on the theatre, production lines that automatically adapt to new products in the factory of the future, always sufficient power for moving slice gates that weigh several metric tons, and mobile machines conquering narrow forest trails or the largest construction sites in the world: Creating movement is our driving force. As a global partner, Bosch Rexroth stands by mechanical and plant engineering challenges worldwide, armed with cutting-edge technology and unparalleled industry expertise. With a dedicated workforce of over 32,300 employees, we strive to deliver safe, efficient, intelligent, and powerful solutions. Our team excels in enabling cost-effective production of small batch sizes and optimizing energy consumption while boosting productivity. Equipped with a diverse cross-technology portfolio, digital services, and comprehensive support, we are committed to being your ultimate partner for machines and plants. With us, movement is synonymous with success. WE MOVE. YOU WIN. As a subsidiary of Bosch Rexroth AG, Bosch Rexroth India is not just a leading provider of drive and control technologies; it is also a fantastic place to build a rewarding career. With its strong commitment to employee development and well-being, Bosch Rexroth India creates an environment that fosters growth, innovation, and collaboration with proven track record of turnover of 1300cr+. The company values its talented workforce and provides ample opportunities for learning and advancement, with a focus on promoting a healthy work-life balance. As part of the Bosch Group, Bosch Rexroth India benefits from the global organization's resources and expertise, allowing employees to be a part of groundbreaking projects and cutting-edge technologies. Furthermore, the company's inclusive and diverse culture encourages creativity and teamwork, making it a great place for professionals seeking a dynamic and fulfilling work experience. At Bosch Rexroth India, employees are not only part of a renowned organization but also empowered to make a real impact in driving the future of technology and engineering. WE MOVE. YOU WIN.” Job Description Key Responsibilities Strategy, Planning, and Enablement Develop and implement a global Business Media strategy (including social media, SEO, GEO) aligned with communication and marketing goals Align and coordinate business media activities across central, business, and country units Act as an internal enabler, supporting BUs/SUs with social media and SEO best practices Monitor trends and updates on platforms and technologies (e.g., LinkedIn, AI, GEO) Support campaign planning for trade fairs, including managing content calendars and planning tools Content Management and Publishing Manage and oversee content creation and publishing from internal stakeholders across relevant platforms (LinkedIn, Instagram, YouTube, X, etc.) Coordinate the phase-out of Percolate and introduction of a new publishing tool Ensure content quality, brand consistency, and regulatory compliance Community Engagement and Brand Reputation Monitor interactions and support community management in collaboration with Bosch SO Serve as the point of contact for business media-related issues, including crisis response, copyright matters, and internal social media behavior Manage Bosch Rexroth’s Google Business Profile Analytics and Performance Measurement Track performance and develop reports using tools such as Power BI Define KPIs, set benchmarks, and optimize strategies based on data insights Conduct annual reviews to ensure proper access and compliance on social platforms Collaboration, Governance, and Training Organize and lead monthly business media community calls for BUs, SUs, and relevant stakeholders Provide training on business media usage, SEO, and AI-supported workflows Coordinate with compliance, legal, and IT security (e.g., embargo topics in cooperation with DC/FTO) Support audits and reviews for business media activities across the organization AI Integration and Workflow Automation Drive the integration of Agentic AI workflows using tools such as n8n or Make.com Explore the potential of GEO (Generative Engine Optimization) to improve visibility in AI-driven search environments Advance the use of AI in content generation, optimization, and process automation Qualifications MBA (Marking) with Graduation in Engineering is preferred Proven experience in social media and SEO management, ideally in a B2B or corporate context Deep understanding of digital platforms, SEO, GEO, and AI technologies Familiarity with tools like Power BI, Percolate (or similar content planning tools) Knowledge of automation tools such as n8n or Make.com is a plus Strong communication skills in English; additional languages (particularly German) are a benefit Strategic thinker with a proactive and collaborative working style Additional Information Legal Entity: Bosch Rexroth (India) Private Limited

Responsibilities

Develop and implement a global Business Media strategy while managing content creation and community engagement. Monitor trends and support campaign planning, ensuring brand consistency and compliance.