Inbound Marketer at Pavago

, , Kenya -

Full Time

Start Date

Immediate

Expiry Date

30 Jul, 26

Salary

0.0

Posted On

01 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Inbound Marketing, SEO, Content Marketing, Lead Generation, Copywriting, Google Search Console, Google Analytics 4, SEMrush, Ahrefs, Conversion Rate Optimization, Landing Page Design, Social Media Distribution, Data Analysis, AI-driven Content Optimization, Search Intent Analysis, Funnel Strategy

Industry

Staffing and Recruiting

Description

Inbound Marketer (SEO, Content Marketing, Lead Generation – Remote, U.S. Hours)About the Role We’re hiring an Inbound Marketer to build and scale content-driven marketing systems that generate traffic, leads, and conversions. This role goes beyond SEO — you’ll create high-quality content, lead magnets, and conversion assets, while distributing them across the right channels to drive measurable growth. If you understand search intent, inbound funnels, and content that actually converts, this role is for you. ResponsibilitiesContent Creation & Optimization Create high-quality, value-driven content that builds authority and drives engagement Write and optimize: SEO blogs Website pages Inbound assets Optimize content for: Search engines (SEO) AI-driven discovery (LLMs, AI search, featured snippets) Develop conversion-focused landing pages Inbound Marketing Execution Execute inbound strategies across: SEO and content marketing Lead magnets (guides, checklists, playbooks) Social media distribution Website and landing page experiences Align content, distribution, and conversion across the funnel Lead Magnets & Conversion Assets Plan and create lead magnets that capture demand Write: CTAs Gated content copy Thank-you pages Follow-up flows Collaborate with design and marketing teams to improve conversion rates Research & Strategy Conduct research on: Target audiences Competitors Industry trends Identify content gaps and growth opportunities Develop strong content angles and inbound campaigns Stay updated on: SEO trends AI search evolution Content distribution strategies Analytics & Performance Monitor performance using: Google Search Console (GSC) Google Analytics 4 (GA4) SEMrush / Ahrefs Analyze: Traffic Engagement Conversions Optimize content based on data and outcomes (not vanity metrics) Requirements Proven experience in: Inbound marketing Content marketing or content writing Strong understanding of: SEO and search intent Inbound funnels and lead generation Ability to create high-value, conversion-focused content Experience with: GSC, GA4, SEMrush, Ahrefs (or similar tools) Excellent written English communication and storytelling skills Portfolio showcasing results-driven content or inbound work Understanding of how AI is changing search and content discovery Familiarity with social media as a distribution channel Comfortable working remote during U.S. business hours Nice to Have Agency experience Experience building or scaling lead magnets Advanced knowledge of content distribution strategies Deeper experience with AI-driven content optimization Tools & Tech Google Search Console (GSC) Google Analytics 4 (GA4) SEMrush / Ahrefs Content and SEO tools Social media platforms Why Join Own and scale inbound marketing systems end-to-end Work on high-impact content that drives real business outcomes Opportunity to experiment with AI-driven content and search trends Collaborate with a performance-focused marketing team Fully remote role with strong ownership What Success Looks Like Consistent growth in organic traffic and qualified leads High-performing content that converts (not just ranks) Effective lead magnets driving pipeline growth Data-driven improvements in engagement and conversion rates Clear alignment between content, distribution, and revenue impact Apply Now If you’re an Inbound Marketer who can create high-quality content, drive organic growth, and convert traffic into leads, we’d love to hear from you. Apply now and help build scalable, high-performing inbound marketing systems #LI-AG1

Responsibilities

The Inbound Marketer will build and scale content-driven marketing systems to generate traffic, leads, and conversions. Responsibilities include creating high-quality SEO content, managing lead magnets, and analyzing performance data to optimize marketing funnels.