Inbound Marketer at Pavago

, , Colombia -

Full Time

Start Date

Immediate

Expiry Date

23 Aug, 26

Salary

0.0

Posted On

25 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SEO, Content Marketing, Demand Generation, Conversion Rate Optimization, Lead Magnet Creation, Google Search Console, Google Analytics 4, SEMrush, Ahrefs, Copywriting, Inbound Marketing, AI Search Optimization, Content Strategy, Storytelling, B2B Marketing, Data Analysis

Industry

Staffing and Recruiting

Description

Inbound Marketer (SEO, Content Marketing & Demand Generation) – Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago, one of our clients is hiring an Inbound Marketer to build and scale inbound-driven marketing systems through high-quality content, SEO, conversion optimization, and multi-channel distribution. This role goes beyond basic SEO. You’ll combine: Content marketing SEO Demand generation Lead magnets Conversion optimization Content distribution To drive: Organic traffic Brand authority Qualified leads Inbound pipeline growth We’re looking for someone who understands that inbound marketing is about creating valuable, thought-provoking content and distributing it strategically across the right channels to generate measurable business outcomes. If you understand how SEO, content, AI search, and conversion work together in a full inbound funnel — this role is built for you. What You’ll OwnContent Marketing & SEO Content Creation Create high-quality, value-driven content that educates, challenges, and builds authority Write SEO-optimized: Blogs Website pages Landing pages Lead magnets Inbound marketing assets Create content aligned with: Search intent Funnel stage User pain points Optimize content for: Google search AI search Featured snippets LLM-driven discovery platforms Inbound Marketing & Demand Generation Execute inbound campaigns across: SEO Content marketing Social media distribution Website conversion funnels Lead generation assets Support inbound growth through: Guides Playbooks Checklists Resource downloads Conversion-focused campaigns Understand how traffic, engagement, and conversion connect across the full inbound funnel Lead Magnets & Conversion Optimization Build lead magnets that solve real customer problems Write: CTA copy Gated content copy Landing page copy Thank-you page messaging Follow-up sequences Collaborate with marketing and design teams to improve: Conversion rates Engagement Lead quality Research, Strategy & Content Planning Conduct deep research on: Industries Competitors Audience pain points Search behavior Identify: Content gaps SEO opportunities Inbound funnel weaknesses Translate research into: Strong content angles SEO strategies Inbound campaigns Stay updated on: SEO trends AI search evolution Content distribution strategies Inbound marketing best practices Analytics & Performance Optimization Monitor and improve performance using: Google Search Console (GSC) Google Analytics 4 (GA4) SEMrush Ahrefs AI optimization tools Analyze: Organic traffic Rankings Engagement Conversion rates Lead generation performance Optimize content and campaigns based on measurable outcomes What Success Looks Like Content consistently drives qualified inbound traffic Organic rankings and visibility improve over time Lead magnets generate measurable conversions Content performs across both traditional search and AI-driven discovery Landing pages convert traffic into qualified leads Inbound campaigns generate real business impact — not just traffic What Makes You a Strong Fit You think beyond basic SEO and understand full-funnel inbound marketing You create content with substance, not fluff You combine creativity with data-driven decision-making You understand how modern search behavior is changing because of AI You are proactive, execution-focused, and comfortable owning outcomes You enjoy turning research and insights into scalable inbound growth Requirements (Must-Have)Experience Proven experience as: Inbound Marketer Content Marketer SEO Content Strategist Content Writer Demand Generation Marketer Core Skills Strong understanding of: SEO Search intent Inbound marketing funnels Organic growth strategies Experience using: Google Search Console (GSC) Google Analytics 4 (GA4) SEMrush Ahrefs Excellent written English with strong: Storytelling Persuasion Conversion-focused writing skills Ability to create: SEO content Landing pages Lead magnets Conversion-focused inbound assets Understanding of: AI search LLM-driven discovery Featured snippets AI-generated summaries Portfolio Portfolio demonstrating: SEO content Inbound campaigns Organic growth results Conversion-focused writing Nice to Have Agency experience Experience building and scaling lead magnets Familiarity with: Social media distribution Multi-channel inbound campaigns B2B marketing environments Experience creating content for: SaaS Professional services High-growth companies What a Typical Day Looks Like Write and optimize inbound content across multiple formats Research keywords, topics, and inbound opportunities Build or improve lead magnets and landing pages Analyze performance data and improve content strategy Collaborate with SEO and marketing teams on campaigns Optimize existing content for rankings and conversions Test new inbound content ideas and distribution strategies In short: you drive inbound growth through high-quality content, SEO, distribution, and conversion-focused marketing systems. Key Metrics (KPIs) Growth in organic traffic and inbound leads Improved keyword rankings and search visibility Landing page conversion rates Lead magnet downloads and conversions Engagement and performance across inbound campaigns ROI and contribution to pipeline growth Why This Role Stands Out True ownership over inbound growth initiatives Opportunity to work across: SEO Content Conversion optimization AI search strategy High-impact role tied directly to growth and lead generation Exposure to modern inbound and AI-driven marketing strategies Growth path into: Senior Inbound Marketer Content Lead SEO Strategist Growth Marketing Lead Interview Process Initial Screening Call Practical Inbound Marketing Assessment Final Interview Apply Now If you: Understand inbound marketing beyond basic SEO Know how to create content that drives real business outcomes Enjoy combining strategy, writing, SEO, and conversion thinking Stay curious about how AI is reshaping search and content discovery This is a strong opportunity to own and scale inbound growth in a modern marketing environment.

Responsibilities

Build and scale inbound marketing systems by creating high-quality, SEO-optimized content and lead magnets. Drive organic traffic and qualified leads through strategic distribution and conversion funnel optimization.