Inbound Marketing Manager at ApartmentIQ

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Full Time

Start Date

Immediate

Expiry Date

29 Sep, 26

Salary

0.0

Posted On

01 Jul, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Inbound Marketing, SEO, AEO, Conversion Rate Optimization, Content Distribution, Lead Generation, Web Analytics, HubSpot, Salesforce, GA4, Google Search Console, Ahrefs, SEMrush, Lifecycle Marketing, A/B Testing, B2B Marketing

Industry

Real Estate

Description

We’re Changing the PropTech Industry We’re a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. Our focus is on our category-leading AI and data SaaS products with triple-digit growth rates. We’re a fully remote team of 100+ spread across the U.S. from coast to coast. We operate on a strict no a**holes policy and are proud to have built a community of highly performant people that take our work seriously, but not ourselves. And, we're looking for exceptional people to help further accelerate our growth. While we’ve raised $30MM+ to date from some of the world’s best investors, we’re profitable with a strong balance sheet and an indefinite runway. We pride ourselves on achieving rapid growth without having to incinerate capital. About Our Products ApartmentIQ is the all-in-one data platform powering smarter decisions across multifamily - covering 40M units with daily property and market intelligence used for surveys, research, and revenue management. We're trusted by 65% of the NMHC Top 50. Our sister company, MavenAI, delivers AI-powered marketing automation built by industry experts and integrated directly with property management systems, serving over 2M units. The Role As the Inbound Marketing Manager, you’ll be the first dedicated owner of our organic channels (website performance, SEO, and AI-powered discoverability (AEO)) with the goal of establishing strategy, running experiments, and converting traffic into qualified pipeline. You'll work horizontally across web, analytics, content, and paid, working closely with Demand Gen, Marketing Ops, and Product Marketing to optimize our organic footprint and design digital journeys that turn passive traffic into high-value inbound leads. If you are an execution-biased marketer who loves content distribution, SEO/AEO, conversion rate optimization (CRO), and building inbound funnels that drive measurable revenue impact, we’d love to meet you. What You’ll Do: Inbound Strategy & Funnel Optimization Lead Generation Funnels: Design and optimize the end-to-end inbound user journey—from initial organic discovery to landing pages, forms, and lead capture. Conversion Rate Optimization (CRO): Partner with the team to run continuous A/B tests on website copy, CTAs, and layout to maximize visitor-to-lead conversion rates. Content Distribution & SEO: Collaborate with demand gen to ensure high-value research and data content is optimized for search (SEO/AEO) and aggressively distributed across organic channels. Campaign Execution & Lifecycle Marketing Nurture & Lifecycle Workflows: Partner with Demand Gen and Marketing Ops to optimize email nurture streams in HubSpot to move inbound leads deeper down the funnel and prepare them for Sales. Rapid Experimentation: Run fast testing cycles on content offers (e.g., gated reports, webinars, interactive tools) to find the highest-performing lead magnets for our target audience. Organic Channel Management: Oversee organic distribution strategies across company social channels, newsletters, and community hubs to drive consistent site traffic. Performance Measurement & Ops Support Inbound Analytics: Monitor and report on core inbound metrics, including organic traffic, form completion rates, cost-per-lead, and inbound pipeline velocity. Infrastructure Coordination: Partner with Marketing & RevOps to ensure clean lead attribution, accurate lead scoring, and seamless handoffs from inbound marketing to the Sales/SDR teams. What We’re Looking For: 3–5 years of hands-on experience in B2B marketing, with a dedicated focus on inbound marketing, SEO, and organic lead acquisition. Experience working in a fast-paced, high-growth startup or technology company environment. Deep tactical expertise in at least 2 core inbound areas (e.g., SEO/AEO/Content Strategy, Conversion Rate Optimization (CRO), or Web Analytics). Strong analytical foundation: Comfort navigating tools like GA4, Google Search Console, and SEO platforms (Ahrefs, SEMrush) to spot traffic trends and drop-off points. Expert-level working knowledge of marketing automation platforms and CRM systems (HubSpot and Salesforce experience is highly preferred). Excellent collaborator who can bridge the gap between creative content production and technical marketing operations. Why Choose Us: Remote-First: We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together. Competitive Compensation: We believe in hiring the best and paying accordingly. You’ll receive a competitive salary that reflects your impact and expertise. Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family’s biggest milestones. Your Health Matters: Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family. Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance. Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too. Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company. If you need assistance and/or a reasonable accommodation in the application or recruiting process, please contact your recruiter. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. We want to alert you to potential recruiting scams targeting job seekers. Please note that our company will never request payment, personal information, or any confidential details during the interview process.

Responsibilities

The Inbound Marketing Manager will own organic channels to establish strategy and convert traffic into a qualified pipeline. This includes optimizing the end-to-end user journey, managing SEO/AEO, and coordinating with RevOps for lead attribution.