Inbound Marketing Manager (B2B Pipeline & Demand Generation) at Pavago

, , Costa Rica -

Full Time

Start Date

Immediate

Expiry Date

02 Aug, 26

Salary

0.0

Posted On

04 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Inbound Marketing, Content-led Growth, LinkedIn Content Strategy, Lead Generation, Copywriting, B2B Sales Cycles, Funnel Optimization, Lead Nurturing, Audience Engagement, HubSpot, Apollo, Demand Generation, Data Analysis, Performance Optimization, Relationship Building

Industry

Staffing and Recruiting

Description

Inbound Marketing Manager (B2B Pipeline & Demand Generation) – Remote | LinkedIn Growth Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role We’re hiring an Inbound Marketing Manager to build and scale a B2B pipeline through content. This is not a traditional content role. Your job is simple: 👉 Turn content → conversations → pipeline You will: Create high-performing LinkedIn content Convert engagement into real conversations Drive qualified leads into the pipeline You’ll work directly with the founder (who closes deals), while you focus on generating consistent inbound opportunities. What You’ll Own1. Content-Driven Lead Generation (Primary Focus) Create high-performing content on LinkedIn: Posts Hooks Carousels Identify content angles that attract high-intent B2B buyers Test and optimize content based on performance 2. Content → Conversation → Pipeline Turn engagement into real conversations: Likes Comments Profile views Initiate natural, non-salesy DMs Qualify prospects and move them into pipeline 3. Audience Engagement & Lead Nurturing Engage daily through comments and DMs Build relationships (not just send messages) Follow up consistently with value-driven interactions 4. Funnel & Conversion Optimization Build simple inbound funnels: Content → Engagement → Conversation → Call Improve conversion rates at every stage Create: Lead magnets Nurture flows 5. Supporting Sales (Optional / Nice-to-Have) Share insights with founder on: Messaging Objections Audience behavior Help improve conversion quality What Makes You a Strong Fit You know how to turn content into pipeline (not just likes) You’ve personally generated: Leads Conversations Booked calls You think in funnels and systems, not just posting You’re both: Creative (content) Analytical (performance-driven) You take ownership of outcomes Requirements (Must-Have) 2+ years experience in: B2B inbound marketing Content-led growth Strong experience with: LinkedIn content Proven ability to: Generate inbound leads Drive conversations Excellent copywriting skills Understanding of B2B sales cycles (2–3 months) Nice to Have Experience building personal brands Familiarity with tools like: HubSpot Apollo Experience with: Lead magnets Content funnels Exposure to SaaS or B2B services What a Typical Day Looks Like Write and publish LinkedIn content Engage with audience (comments, DMs) Start conversations with high-intent prospects Follow up and nurture leads Track performance and optimize content Work with founder on pipeline quality In short: You turn attention into conversations — and conversations into revenue pipeline. Key Metrics (KPIs) Number of inbound conversations generated Qualified leads added to pipeline Conversion rate: Content → Conversation Conversation → Call Engagement quality (not vanity metrics) Consistency of content output Why This Role Stands Out Direct impact on revenue (not just marketing metrics) High ownership — you own inbound pipeline Work directly with founder (fast feedback loop) No corporate layers or slow approvals Opportunity to grow into: Head of Growth Demand Generation Lead Interview Process Initial Screening Call Recruiter Interview Final Interview Offer & Onboarding Apply Now If you’re someone who has actually generated pipeline from content and understands how to turn audience → relationships → revenue, this is a high-leverage role.

Responsibilities

The Inbound Marketing Manager will build and scale a B2B pipeline by creating high-performing LinkedIn content and converting engagement into qualified leads. They will work directly with the founder to manage inbound funnels, nurture prospects, and optimize conversion rates.