Inbound Marketing Manager at Pavago

, , Kenya -

Full Time

Start Date

Immediate

Expiry Date

20 Jul, 26

Salary

0.0

Posted On

21 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Inbound Marketing, B2B Lead Generation, LinkedIn Content Strategy, Copywriting, Demand Generation, Sales Funnel Optimization, Lead Nurturing, Relationship Building, Content Marketing, Performance Analytics, B2B Sales Cycles, Audience Engagement, Conversion Rate Optimization

Industry

Staffing and Recruiting

Description

Job Title: Inbound Marketing Manager (B2B Pipeline & Demand Generation) Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role We’re hiring a content-driven, inbound-focused marketer to build and scale our organic B2B lead generation engine. This role is not focused on cold outreach. Instead, you will be responsible for creating high-performing LinkedIn content, turning engagement into meaningful conversations, and converting those conversations into qualified pipeline. You will work closely with the founder, who handles closing, while you focus on driving consistent inbound opportunities through content and relationship-building. What You’ll OwnContent-Driven Lead Generation (Primary Focus) Create and manage high-performing LinkedIn content (posts, carousels, hooks). Identify content angles that attract high-intent B2B prospects. Continuously test and optimize content based on performance. Content → Conversation → Pipeline Turn content engagement (likes, comments, profile views) into meaningful conversations. Initiate natural, non-salesy DMs based on user intent. Qualify and move prospects into the pipeline. Audience Engagement & Lead Nurturing Engage consistently with your audience through comments, DMs, and interactions. Build relationships with prospects through thoughtful follow-ups. Nurture leads using content, messaging, and value-driven interactions. Funnel & Conversion Optimization Build simple content funnels (content → engagement → conversation → call). Develop lead magnets and nurture flows where needed. Improve conversion rates across each stage of the funnel. Supporting Sales (Nice-to-Have) Collaborate with the founder to improve conversion quality. Share insights on messaging, objections, and audience behavior. Optionally support early-stage sales conversations. Must-Have Experience & Skills 2+ years of experience in content-led B2B lead generation or organic growth. Strong experience with LinkedIn content and personal brand growth. Proven ability to generate inbound leads or conversations from content. Excellent copywriting and messaging skills. Strong understanding of B2B sales cycles (2–3 months). What Makes You a Perfect Fit You know how to turn content into pipeline, not just engagement. You have personally generated inbound leads or booked calls from LinkedIn/content. You think in funnels and systems, not just posting content. You are both creative (content) and analytical (performance-driven). You are comfortable owning outcomes (leads, conversations, pipeline). Interview Process Initial Screening Call Recruiter Interview Final Interview Offer & Onboarding #LI-AG1

Responsibilities

The Inbound Marketing Manager will create and manage high-performing LinkedIn content to drive organic B2B lead generation. They will also be responsible for nurturing leads, initiating conversations, and optimizing content funnels to convert engagement into qualified pipeline.