Inbound Marketing Manager at Pavago

, , Kenya -

Full Time

Start Date

Immediate

Expiry Date

01 Sep, 26

Salary

0.0

Posted On

03 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Inbound Marketing, B2B Lead Generation, LinkedIn Content Strategy, Copywriting, Demand Generation, Funnel Optimization, Buyer Psychology, CRM Systems, Content Performance Tracking, AI Tools, Lead Nurturing, Pipeline Management

Industry

Staffing and Recruiting

Description

Inbound Marketing Manager (B2B Pipeline & Demand Generation) Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine. This is not a cold outreach role. Your focus will be: Creating high-performing LinkedIn content Driving meaningful audience engagement Turning conversations into qualified pipeline Building repeatable inbound growth systems You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building. This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement. What You’ll OwnContent-Driven Lead Generation (Primary Focus) Create and manage high-performing: LinkedIn posts Carousels Hooks Content campaigns Develop content angles that attract: Founders Decision-makers High-intent B2B buyers Continuously test and optimize content based on: Reach Engagement Conversations Pipeline impact Build content strategies designed to generate inbound demand Content → Conversation → Pipeline Turn: Likes Comments Profile views Inbound engagement into meaningful conversations Initiate natural, value-driven DMs based on user intent Qualify prospects and move them into the sales pipeline Build repeatable inbound workflows that generate qualified opportunities Audience Engagement & Lead Nurturing Engage consistently with prospects through: Comments DMs Ongoing conversations Build long-term relationships with leads and decision-makers Nurture inbound prospects through: Thoughtful follow-ups Educational content Strategic messaging Maintain a non-salesy, trust-driven communication style Funnel & Conversion Optimization Build simple inbound funnels: Content → Engagement → Conversation → Call Develop: Lead magnets Nurture flows Conversion paths Optimize conversion rates across each funnel stage Improve content performance using data-driven insights Sales & Founder Collaboration Work closely with the founder to improve lead quality and conversion Share insights regarding: Audience behavior Objections Messaging Content performance Optionally support early-stage sales conversations where needed Required Experience & Skills 2+ years of experience in: Inbound marketing Content-led lead generation Organic B2B growth Strong experience growing and managing LinkedIn content Proven ability to generate: Inbound leads Booked calls Pipeline through content Excellent copywriting and messaging skills Strong understanding of B2B sales cycles and buyer psychology Ability to connect content performance directly to business outcomes What Makes You a Great Fit You know how to turn content into pipeline — not just engagement You understand inbound marketing systems and buyer journeys You think in: Funnels Conversion paths Lead quality You are both: Creative with content Analytical with performance You take ownership of: Leads Conversations Pipeline growth You understand how to build trust-based relationships through content Ideal Experience Personal brand growth experience on LinkedIn Experience generating inbound pipeline for: B2B agencies SaaS companies Consulting firms Service businesses Familiarity with: LinkedIn analytics CRM systems Content performance tracking Experience using AI tools such as: ChatGPT Claude for: Ideation Research Content optimization What a Typical Day Looks Like Your day may include: Writing and scheduling LinkedIn content Reviewing engagement and content performance metrics Responding to comments and engaging with prospects Starting conversations through thoughtful DMs Qualifying inbound opportunities and routing leads Building or refining inbound funnels Collaborating with the founder on messaging and pipeline quality Testing new hooks, content angles, and lead-generation ideas In short: You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline. Key Metrics for Success (KPIs) Qualified inbound leads generated Conversations started from content engagement Pipeline contribution and booked calls LinkedIn content performance and engagement quality Funnel conversion rates Audience growth and relationship quality Why This Role Stands Out Direct ownership over inbound pipeline generation High-impact role tied directly to business growth Work closely with the founder on strategy and execution Creative freedom with measurable performance ownership Opportunity to build scalable inbound systems from the ground up Remote flexibility with strong long-term growth potential Interview Process Initial Screening Call Recruiter Interview Final Interview Offer & Onboarding Apply Now If you: Know how to generate pipeline through content Understand LinkedIn-driven B2B growth Enjoy turning engagement into real business opportunities We’d love to hear from you.

Responsibilities

Build and scale an organic B2B lead generation engine by creating high-performing LinkedIn content and managing audience engagement. Turn conversations into qualified pipeline opportunities through strategic messaging and inbound funnel optimization.