LEADING THE FUTURE IN LUXURY ELECTRIC AND MOBILITY

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.
Position Summary
As the Incentives Planning Manager, you will play a critical role in shaping Lucid’s commercial success in the region. You will be responsible for designing, analyzing, and managing incentive programs to support sales performance, market share growth, and customer adoption. This includes overseeing and incorporating government incentives, Direct to Consumer and Indirect distribution retail programs, and B2B program strategies.
This role requires a strong analytical mindset, regional market expertise, and a collaborative approach to working cross-functionally with teams across Sales, Marketing, Finance, Financial Services and Legal functions.

QUALIFICATIONS

• Bachelor’s degree in Business, Economics, Marketing, or related field; MBA preferred.
• 5+ years of experience in incentives, pricing, or commercial planning roles, ideally within the automotive or mobility industry.
• Strong knowledge of European automotive markets and EV incentive ecosystems.
• Advanced proficiency in Excel, data analysis, and financial modeling; experience with BI tools is a plus.
• Exceptional communication skills, both written and verbal, in English; other European languages a plus.
• Ability to work independently in a fast-paced, matrixed environment.
• Strategic thinker with attention to detail and strong organizational skills.

• Lead the strategy, planning, and execution of manufacturer incentive programs across European markets.
• Monitor and interpret country-specific EV incentive schemes and regulations, working closely with government relations teams.
• Develop and manage direct to consumer and indirect retail and fleet incentive programs that align with corporate objectives.
• Implement a strict analysis, planning and execution cadence to manage the timely launch of quarterly incentive programs, ensuring flawless execution.
• Management of Lucid Care semi-permanent customer programs, monitoring uptake, utilization and impact with recommendations to refine.
• Analyze program effectiveness, ROI, and customer impact; optimize campaigns based on data-driven insights.
• Collaborate with finance to ensure budget alignment and with sales to measure impact on performance.
• Support pricing strategies with market-specific incentive planning as part of new and used vehicle price proposals.
• Regular reporting on key competitor incentive and market actions and market dynamics to ensure Lucid remains competitive.
• Work closely with Legal and Compliance to ensure adherence to local laws and guidelines on incentive promotion and support.
• Provide training and support materials for internal teams and retail partners. Work closely with Marketing and Enablement teams to ensure appropriate communications about forthcoming programs are provided in a timely and accurate way across both Direct to Consumer and Indirect channels.