DESCRIPTION

As Individual Giving Officer, you will plan and deliver compelling campaigns to engage with and drive action from existing supporters.
You will work on a range of products in this crucial income stream including regular giving, cash and lottery.
This is an exciting time for the Individual Giving team and as a vital member of our team, you’ll work to maximise the return on investment made by Maggie’s in this area and achieve significant growth in revenue income - ultimately to bring Maggie’s cancer care to everyone who needs us.
Please note that interviews will take place on the 11th and 12th September in our London office.

SKILLS, KNOWLEDGE AND EXPERTISE

• An experienced charity fundraiser who puts the supporter at the heart of what they do.
• A driven individual with a proven track record in delivering successful Individual Giving retention, upgrade and re-activation campaigns to meet objectives.
• Proven experience of a range of direct marketing channels, including direct mail, email & telephone.
• Proven experience with both standard and mid-value audiences.
• Individual Giving product-specific knowledge, including Regular Giving, Cash and Lottery.
• An engaging person who can nurture excellent working relationships across the organisation.
• Highly numerate with experience of using insight to inform evidence-based decision making and meet targets.
• Solid understanding of the basic principles of charity financial policies, the Institute of Fundraising guidelines and data protection regulations.
• Excellent planning, time management and organisational skills, with proven experience of successfully prioritising between several projects.
• Brilliant creative judgement to engage, inspire and drive people to act.
• High level of attention to detail on written copy and financial figures.
• Experience of supervising and getting the best from external agencies and suppliers.
• Excellent personal communication skills.

• To project manage multi-channel direct marking campaigns from pre-campaign insight and briefing, through to delivery, optimisation, and post-campaign review.
• Plan and deliver compelling activity to engage with, and drive action from existing supporters through a range of channels.
• Support the development, implementation & optimisation of sector leading journeys to retain & develop existing supporters.
• Collaborate with and supervise external agencies and suppliers to deliver excellent work, on time and to budget.
• Review live metrics and make recommendations, continuously testing and learning to optimise campaigns.
• Proactively identify new ways to engage supporters and grow income from Individual Giving.
• Monitor market trends, undertake competitor analysis and keep up-to-date with sector developments.
• Develop strong, effective working relationships with key internal teams to deliver existing activity and identify new opportunities.
• Feed into expenditure management and KPI reporting processes, maintaining detailed budget records and income and expenditure accounts to ensure cost effectiveness.
• Work with your team to champion Individual Giving fundraising across the charity and provide support on it to centre colleagues across the UK.