Individual Marketplace Business Development Manager at Willis Limited, trading as Willis Towers Watson plc

Denver, Colorado, United States -

Full Time

Start Date

Immediate

Expiry Date

28 Apr, 26

Salary

0.0

Posted On

28 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Lead Qualification, Business Development, Sales Enablement, CRM Management, Data Analysis, Client Interaction, Campaign Management, Prospecting, Sales Process Optimization, Cross-selling, Reporting, Training Delivery, Dynamics, ROI Analytics, Marketplace Business Development, Advisory Sales Support

Industry

Financial Services

Description

As Business Development Manager for Individual Marketplace, you will play a pivotal role in bridging Marketing, Sales Enablement, and Advisory Sales for the IM business. You’ll support initiatives to increase the number of quality leads and new client meeting opportunities across our product suite, with a focus on retiree products in the public sector, labor and higher education markets. One key responsibility is helping to define and maintain the process for qualifying leads generated from marketing campaigns and received from wtwco.com, liaising with the IM Sales Team, to ensure only the most relevant leads are directed at our sellers to pursue. In parallel, you’ll collaborate on the design and delivery of sales enablement material to support campaigns that you will be managing and actively participate in the business development and sales process. This role sits within IM’s Growth team and offers a unique opportunity to shape how we scale and support high-performing advisory sales teams. The Role Qualify and Develop Leads: Review leads, either generated directly from campaigns and/or triaged by the IM Marketing and Sales teams and categorize the leads; update in Dynamics. Qualify and develop leads that fit IM’s ideal client profile, as generated through outbound and inbound sales activities or by independent research; facilitate initial contact with potential clients to learn more about their needs and further prioritize follow-up activities. Pass qualified leads to the sales team or disqualify and document rationale. Leverage data and tools to help sales teams prioritize high-potential prospects; evaluate leads to determine their readiness for seller introductions; collaborate with leadership to direct leads to the most suitable sellers for advancement of the sale. Review client information for potential leads in Dynamics to determine other areas of work and suggest/generate cross-sell opportunities. Support sellers in follow-up business development activities. For qualified leads, provide prospect brief to assigned consultant/senior seller Provide feedback to marketing and commercialization teams on the effectiveness of campaigns; partner with marketing colleagues to ensure inbound leads from events and activities are effectively qualified. Track and document campaign-related activities and opportunities in the CRM to support accurate ROI analytics and measure campaign success. For defined prospect segments, develop leads through business development outreach CRM Management and Optimization: Maintain CRM data accuracy and integrity. Provide training and ongoing support to senior sellers on lead qualification/disqualification and conversion process to optimize CRM usage for sales prospecting activities and ensure accurate sales pipeline. Provide reporting to leadership on prospecting activities (e.g., number of leads fielded, qualification/disqualification, conversion to opportunities, trend analyses). Business Development and Sales Enablement and Training: Develop/coordinate/support delivery of NA sales training related to lead generation / qualification Train and oversee the activities of potential additions to the IM Business Development team

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Responsibilities

This role involves playing a pivotal role in bridging Marketing, Sales Enablement, and Advisory Sales for the Individual Marketplace (IM) business, focusing on increasing quality leads and new client meetings, particularly for retiree products in public sector, labor, and higher education markets. Key duties include defining lead qualification processes, collaborating on sales enablement material design, and actively participating in business development and sales processes.