Influencer Director at WPP

Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

18 May, 26

Salary

0.0

Posted On

17 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Leadership, P&L Ownership, New Business Development, Client Relationship Management, Team Leadership, Creator Economy Knowledge, Data Analysis, ROI Measurement, Negotiation, Financial Acumen, Creative Instinct, Process Optimization, Risk Management, Thought Leadership, Campaign Execution, Cultural Fluency

Industry

Advertising Services

Description

Influencer Director In today’s entertainment economy, influence is currency, making social and content creators the new media powerhouses. At WPP Media, we have a dedicated Social, Content and Influencer Marketing capability, designed to help brands authentically connect with audiences through the voices they trust most. Our approach is rooted in creativity, data intelligence, and cultural fluency. We craft strategic partnerships that drive measurable impact, spark conversation, and build long-term brand equity. Our capability offers clients: •End-to-end social and creator campaign management from strategy to reporting •Access to a diverse and vetted creator network •Advanced data and performance analytics •Global reach with local market expertise Whether clients are launching a product, shifting perception, or scaling brand love, INFLUENCE® by WPP Media is built to deliver results—authentically, creatively, and at scale. Welcome to the future of INFLUENCE®. Let’s create something extraordinary. Overview of the role: As Influencer Director, you will play a defining role in shaping our influencer marketing vision, inspiring a high-performing team, and driving both growth and innovation across the business. You’ll lead the charge on revenue generation and new business development, owning the P&L for your division and ensuring excellence in delivery across every client engagement. As a trusted advisor to senior clients, you’ll translate bold ambitions into powerful, results-driven influencer strategies that deliver real business impact and cultural relevance. This is a senior leadership position for a visionary strategist — someone with exceptional commercial acumen, creative instinct, and a deep understanding of the ever-evolving creator economy. You’ll oversee and elevate the full lifecycle of campaigns, from insight-led strategy and concept development through to flawless execution and meaningful measurement. You’ll foster a culture of excellence and innovation, ensuring every initiative is data-informed, culturally attuned, and executed to the highest standard — consistently exceeding client expectations and cementing our reputation as an industry leader. Key Responsibilities: • Strategic Leadership & Vision: Define and evolve our influencer marketing vision and strategy, ensuring it aligns with overall agency objectives and market trends. • Revenue & P&L Ownership: Take full ownership of your team's/division's revenue targets, forecasting, budgeting, and profitability. Identify and implement strategies to maximize financial performance and drive sustainable growth. • New Business Development: Actively lead new business efforts, identifying prospective clients, developing compelling proposals, and successfully pitching for new accounts. Represent the agency as a thought leader at industry events and conferences. • Client Growth & Retention: Cultivate and expand relationships with existing clients, identifying opportunities for upsell, cross-sell, and long-term strategic partnerships that drive increased revenue. • Best-in-Class Delivery: Ensure the consistent delivery of exceptional, high-impact influencer campaigns across all client accounts. Establish and uphold rigorous quality control standards, process efficiencies, and performance benchmarks. • Team Leadership & Development: Mentor, develop, and empower a high-performing team of influencer marketing specialists. Foster an environment of continuous learning, innovation, accountability, and career growth. • Innovation & Thought Leadership: Stay at the forefront of the creator economy, identifying emerging trends, platforms, and technologies. Drive innovation in our offerings and position the agency as a leader in the space. • Data-Driven Optimization: Champion a data-first approach to strategy, execution, and reporting, ensuring all campaigns are optimized for maximum ROI and client impact. Experience: • 8+ years of progressive experience in influencer marketing and social. • Proven track record of managing a P&L, achieving revenue targets, and driving significant new business growth. • Extensive experience leading and mentoring high-performing teams. • Demonstrated success in developing and executing large-scale, multi-platform influencer campaigns for diverse clients. Skills: • Exceptional business development, negotiation, and client relationship management skills. Deep understanding of financial metrics and P&L management. • Master-level knowledge of the global creator economy, platform nuances, content strategies, and regulatory compliance. • Proven ability to inspire, develop, and manage a diverse team, fostering a culture of excellence and accountability. • Outstanding written and verbal communication skills, with the ability to present complex strategies persuasively to C-suite clients and internal stakeholders. • Expert in data analysis, ROI measurement, and translating insights into actionable strategies. Proficient with influencer marketing platforms and analytics tools. • Strong project management skills, with a focus on process optimization, quality assurance, and risk management. Key Attributes: • A proactive, self-starter with an entrepreneurial spirit and a passion for driving growth. • Highly adaptable and resilient, thriving in a fast-paced, evolving industry. • Unwavering commitment to ethical practices and brand safety. • A collaborative leader who can build strong relationships across departments and with external partners. Apply now and send your CV via the link! #LI-Promoted Please read our Privacy Notice for more information on how we process the information you provide.

Responsibilities

The Influencer Director will define the influencer marketing vision, lead revenue generation, and own the division's Profit and Loss statement while ensuring excellence in client delivery. This role involves overseeing the full campaign lifecycle from strategy and concept development through to execution and measurement, fostering a culture of innovation.