INFLUENCER EXECUTIVE

Charlie Oscar is a digital growth company built to transform brands and underpinned by marketing science.
We combine data, technology and creativity to advise and execute digital marketing strategies that break the status quo for the world’s most ambitious brands. Put simply, we transform growth.
At first glance, it may seem unusual for influencers to be a department within a growth company. It usually raises a few eyebrows. But every day we’re proving to brands that influencer marketing isn’t just a trendy, buzzword-filled, brand channel that comes with uncertain ROI. It is one of the most powerful performance levers for growth.
It all starts with understanding how influencer activation actually impacts a business’ bottom line. Our proprietary attribution suite, COmpass, gives clients that very insight. Put simply, we’ve solved the age-old ROI battle of Influencer marketing. Yes, you read that correctly. We’ve solved it. We’re enabling brands can get closer to the truth than ever before.
Using COmpass, our team of experts are deployed to provide the best strategy and execution, helping brands to optimise influencers as if it were a paid channel. For example, we know exactly which niches, sizes of influencers, and what type of content, can provide the most revenue uplift. We’re performance-first, balanced with the belief that data allows brands to further enhance the core creative spirit of influencer marketing.
At Charlie Oscar, we like to select team members based on attitude and culture add. While we value experience and expertise, we want to work with people who are eager to challenge the status quo and driven to consistently deliver best-in-class output.
We believe in work-life balance and prioritise team well-being. We work hard but also make time to bond as a team, have some fun and socialise. We do quarterly social events and an annual company trip away to recharge and spend quality time together. The team work together in our London Bridge office, and from home.

WE DON’T WANT JUST ANOTHER CV AND COVER LETTER - INSTEAD WE WANT TO GET TO KNOW YOU!

To apply please answer the following 3 questions, either by writing in the text boxes below or by submitting a short video (maximum 5 minutes) answering questions so you can bring your answers to life! (You can either upload your video file directly or share a link as part of your application).

ABOUT THE ROLE

This is an exciting opportunity for a passionate and eager social media enthusiast to join our Influencer team at Charlie Oscar.
Helping brands go beyond just vanity metrics to understand the true value of their influencer programs with our attribution solution is one thing - but efficiently building successful in-house gifting programs and building genuine relationships with hundreds of creators at scale is a whole other ballgame. That’s where you come in.
Working across our diverse portfolio of clients, you will be deployed to support the execution of in-house influencer gifting programs with the support of the broader Charlie Oscar content and growth function. One program might work with pet influencers, another with beauty influencers - no day will be the same!

DUTIES & RESPONSIBILITIES

• With the support of the wider Influencer team, take ownership of and execute influencer campaigns aligned with Charlie Oscar’s Influencer Playbook with operational excellence.
• Challenge and lead the development of our influencer approach for clients across a variety of exciting industries - Petcare, Lifestyle, Health, Beauty, Food, Fitness + more.
• Operate our top-of-the-range influencer discovery/outreach tools to recruit suitable influencers at scale for our client’s programs.
• Daily management of multiple influencer rosters and programs, building strong, personal relationships with talent. You’ll own and develop our influential book of contacts.
• Daily data handling and capture using in-platform metrics and tools including Google Excel.
• Analyze the performance of collaborations and programs based on certain KPIs, and work continuously to apply insights and learnings to optimise your output.
• Ideate and implement innovative ideas to improve influencer programs such as added value benefits, community campaigns, events, and gifting.
• Liaise and collaborate with the Paid Media team to execute full-funnel campaigns that amplify influencer coverage, and break the rules of traditional influencer advertising.
• Prepare materials including timelines, client updates, and progress reports as needed for both clients, and internal meetings.
• Live and breathe influencer and social trends, implementing them into your campaigns. Be the go-to in our office for social insight.