Influencer Marketing Manager at inDrive

Special capital Region of Jakarta, Java, Indonesia -

Full Time

Start Date

Immediate

Expiry Date

14 Aug, 26

Salary

0.0

Posted On

16 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Influencer Marketing, Campaign Planning, Performance Optimization, Stakeholder Management, Budgeting, ROI Analysis, Content Strategy, Market Research, Negotiation, Cross-functional Collaboration, KPI Frameworks, Social Media Analytics

Industry

IT Services and IT Consulting

Description

Influencer Marketing Manager Department: Brand communications Employment Type: Full Time Location: Indonesia Description The Regional Influencer Marketing Manager (SEA) is responsible for executing and strategising end-to-end influencer marketing across Southeast Asia, with a strong focus on performance, cultural relevance, and scalability. This role manages 360° influencer campaigns, regional frameworks, special projects, and country collaboration — ensuring influencer activities directly support brand love, app usage, and business objectives. Key Responsibilities Own and manage influencer campaigns end-to-end, including maintaining and owning effective timeline delivery, covering: Campaign ideation & structure Timeline planning, rollout, and delivery ownership Campaign flowchart & funnel logic Geo & market split (MY / ID / PH / others) Influencer shortlisting & vetting Content briefing & alignment Execution tracking, optimization & risk management Post-campaign reporting & insights Campaign timeline & flowchart Influencer shortlist with rationale Budget & cost breakdown Content tracker Final performance report with insights Own end-to-end regional influencer strategies and frameworks, including stakeholder-ready rationale for: Influencer mix (tiers) Always-on vs campaign-based approach Performance benchmarks & KPIs Creator archetypes & personas per country Ensure strategies are locally relevant while staying aligned with regional brand direction. Lead or support special influencer-led initiatives, such as: Seasonal or tentpole campaigns Cultural moments & local insights projects Offline + online activations PR-led influencer stunts Experimental / guerrilla influencer formats Work closely with Content, SMM, PR, and GTM teams to ensure seamless execution. Own and manage influencer programs involving drivers, including: Driver Ambassador recruitment & vetting Campaign concepts using real drivers Content guidelines & brand safety Incentive structure & rewards Performance tracking & reporting Ensure driver ambassadors feel authentic, respected, and motivated, while aligning with brand and legal guidelines. Manage influencer gifting initiatives (subject to company direction): Gifting mechanics & objectives Influencer selection & distribution Content expectations (if any) Tracking & follow-ups Impact assessment Build and maintain a strong SEA influencer ecosystem, including: Database of influencers by market & category Long-term influencer relationships Rate benchmarking & negotiation Vetting for brand safety & reputation Performance history tracking Act as the regional point of reference for influencer quality and best practices. Continuously monitor and analyze: Competitor influencer strategies Influencer usage trends by market Platform trends (TikTok, IG, YouTube, etc.) Creator content formats & narratives Translate findings into actionable insights for future campaigns and strategies. Own influencer reporting standards across SEA: Campaign performance analysis Cost efficiency & ROI evaluation Content effectiveness insights Market-to-market comparison Learnings & recommendations Ensure reports are clear, honest, and decision-driven, not just numbers. Work closely with: Regional Content Marketing Social Media Managers PR & Communications GTM & Business teams Local country teams External agencies Campaign delivery on time & within budget Influencer content quality & relevance Engagement & reach efficiency Brand sentiment impact Stakeholder satisfaction Strategic contribution to regional plans Skills, Knowledge & Expertise Strong expertise in end-to-end influencer campaign planning, execution, and performance optimization across multiple markets. Deep understanding of social platforms, creator ecosystems, influencer trends, and content formats across TikTok, Instagram, and YouTube. Proven ability to develop regional influencer strategies, KPI frameworks, audience personas, and market-specific creator mixes. Strong analytical and commercial acumen with experience in budgeting, ROI analysis, performance reporting, and rate negotiation. Excellent stakeholder management and cross-functional collaboration skills, with the ability to lead agencies, creators, and internal teams across SEA markets.

Responsibilities

The role involves strategizing and executing end-to-end influencer marketing campaigns across Southeast Asia to drive brand awareness and app usage. This includes managing creator relationships, developing regional frameworks, and overseeing driver ambassador programs.