Influencer Marketing Specialist at BYD Europe

Courbevoie, Ile-of-France, France -

Full Time

Start Date

Immediate

Expiry Date

22 Feb, 26

Salary

0.0

Posted On

24 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Influencer Marketing, Brand Visibility, Campaign Management, Social Media, Project Management, Communication, Negotiation, Data Analysis, Automotive Industry, Tech Industry, Lifestyle Marketing, Performance Optimization, Trend Monitoring, Content Review, Budget Tracking, Fluency in French

Industry

Motor Vehicle Manufacturing

Description

About BYD France BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects. Influencer Marketing Specialist – BYD France Key Responsibilities - Develop and execute influencer marketing strategies to enhance BYD’s brand visibility, preference, and engagement in the French market. - Identify, evaluate, and onboard influencers/KOLs across automotive, tech, lifestyle, and premium categories, ensuring strong brand alignment. - Manage end-to-end influencer campaigns: brief creation, content review, timeline management, budget tracking, and performance optimization. - Collaborate closely with Marketing, Social Media, PR, and Sales teams to ensure influencer content supports product launches, campaigns, and brand positioning. - Monitor industry trends, competitor activities, and emerging creators to continuously elevate BYD’s influencer approach. - Analyze campaign performance and produce data-driven reports with insights and recommendations for improvement. Requirements - Bachelor’s degree or above in Marketing, Communications, Digital Media, or a related field. - Minimum 7 years of experience in influencer marketing, preferably in automotive, tech, lifestyle, or other premium/luxury industries. - Strong understanding of social platforms (Instagram, TikTok, YouTube) and influencer ecosystem in France. - Excellent project management, communication, and negotiation skills, with the ability to manage multiple campaigns simultaneously. - Fluent in French and English (both mandatory); Chinese is an advantage.

Responsibilities

The Influencer Marketing Specialist will develop and execute strategies to enhance BYD's brand visibility and engagement in the French market. This role involves managing influencer campaigns and collaborating with various teams to support product launches and brand positioning.