Location: Fully Remote (Open to applicants based in Asia only)
Work Hours: Part-Time, Monday to Friday, 7:00 PM - 11:00 PM (UTC+07:00)

JOB OVERVIEW

We’re seeking an Information Architect who can plan and organize web content so everyday consumers can easily find what they need and enjoy a frictionless experience. In this role, you’ll collaborate with designers, content creators, and developers to shape intuitive site structures, define labeling systems, and map out user flows. While part of your work will involve implementing or guiding content architecture in a headless CMS, your primary focus is strategizing how and why content should live on the site in a way that resonates with B2C audiences.
We help B2C service companies (50–100 employees) create impactful, user-centric digital experiences that drive growth. Our projects range from full website redesigns to ongoing content strategy improvements. We believe in deep user understanding, structured content, and SEO-savvy architectures—all while keeping brand identity and user satisfaction at the heart of everything we build.

QUALIFICATIONS

• Information Architecture Background
• A solid track record (2+ years) in IA or a related UX/content strategy discipline, ideally on B2C-facing web experiences.
• Experience translating complex information into intuitive hierarchies and user flows.
• B2C Understanding
• Familiarity with consumer psychology and user behavior in a B2C context.
• Ability to design site structures that resonate with general consumer audiences rather than specialized professionals.
• Content Strategy & UX Skills
• Comfortable creating sitemaps, wireframes, content inventories, and user journey maps.
• Basic proficiency in UX research methods (e.g., card sorting, user interviews, analytics reviews) to refine IA decisions.
• CMS Collaboration (Headless or Traditional)
• Ability to collaborate with development teams on content modeling and API-based workflows within a CMS environment.
• Direct experience with a headless CMS is helpful but not mandatory; you must be open to learning new platforms quickly.
• SEO Awareness
• Basic understanding of on-page SEO, site structure, and how search engines crawl content.
• Willingness to collaborate with SEO specialists to ensure your IA supports strong organic visibility.
• Analytical & Problem-Solving
• Able to spot content gaps, duplications, or user pain points quickly, and propose structural changes to address them.
• Communication & Teamwork
• Skilled at presenting complex IA concepts to non-technical stakeholders in an accessible way.
• Open to feedback from designers, developers, and marketing teams, and adept at iterating solutions accordingly.

Nice-to-Have Skills

• Multilingual site experience (e.g., implementing EN/ES variations on a single site).
• Working knowledge of structured data / schema markup for advanced SEO.
• Familiarity with accessibility standards (WCAG 2.1+).
• Experience with customer journey mapping in a B2C sales funnel context.

• User-Centered Content Architecture
• Develop site maps, navigation menus, and content hierarchies that reflect user mental models and client business objectives.
• Ensure the overall architecture serves the B2C user—making it simple to explore offerings, understand services, and take action.
• B2C Market Insights
• Work closely with marketing, strategy, and client stakeholders to understand consumer behavior, typical buying journeys, and brand positioning.
• Adapt IA principles for B2C service businesses, ensuring the content meets the expectations of a general (non-specialized) audience.
• Content Strategy & UX Alignment
• Partner with content writers and UX designers to determine what content goes on which pages, how it’s labeled, and how users flow from one piece of information to the next.
• Use user journey maps, personas, and basic UX research (e.g., card sorting, content audits) to validate or refine IA decisions.
• Headless CMS Integration
• While most responsibilities revolve around designing content structures, you’ll also collaborate with developers to implement these structures in a headless CMS (e.g., Contentful, DatoCMS, Prismic, Sanity).
• Provide guidance on content models, fields, and taxonomy so the final site accurately reflects your planned architecture and scales for ongoing updates.
• SEO & Findability
• Incorporate SEO best practices into IA decisions—ensuring site hierarchies, URLs, and metadata fields align with search optimization.
• Consider structured data (e.g., schema markup) to enhance discoverability by both search engines and users.
• Multi-Brand & Occasional Multilingual Support
• Adapt your architecture to different B2C brands, each with unique voices, content, and user expectations.
• Accommodate Spanish-language site sections where necessary, ensuring labeling systems and CMS structures support multilingual requirements.
• Performance & Accessibility Considerations
• Remain mindful of site performance and Core Web Vitals when planning content and navigation (e.g., minimizing friction in user journeys).
• Advocate for inclusive design and web accessibility, ensuring the IA supports diverse user needs and device constraints.
• Continuous Improvement
• Conduct ongoing audits of existing site architectures, gather user feedback (directly or via analytics), and propose enhancements to improve satisfaction and conversion rates.