JOB TITLE: DIGITAL MARKETING EXECUTIVE

We are seeking a creative and results-driven in-house digital marketing executive to join our award-winning SaaS business. This role is focused on creating engaging and strategic content to drive lead generation across multiple platforms including YouTube, Instagram, LinkedIn, and Facebook. This is an office-based position working full time within the Cobalt Business Park, Newcastle with free parking available onsite.

SKILLS & EXPERIENCE

Successful candidates for this position will:

• Proven experience in lead generation, ideally with a B2B focus.
• Experience of paid search platforms such as Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads and TikTok.
• Experience and knowledge of tracking and Google Analytics reporting.
• Ability to interpret marketing metrics and KPIs to refine and improve content strategies.

This is a newly created role working closely with senior leadership to focus on building the in-house marketing strategies and improving our lead generation. Your main duties will include:

• Create, manager and grow in-house digital marketing activities to generate in-bound leads and demo requests for Shoptimised software and services.
• Managing in-house digital marketing activities across a range of platforms including but not limited to; Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads and TikTok.
• Work closely with the Content Marketing Executive on content strategies and syndication/delivery.
• Report on clearly defined KPIs across in-house digital marketing activities and Google Analytics.