POSITION SUMMARY

The role of a Senior Buyer, Investment is to prepare, negotiate and document the execution of all client’s media buys within the Investment group. The Senior Buyer will train and provide guidance to all Assistant Buyers in the group as well as support the Supervisor/Manager in preparing all written documentation to the Planner or Client (e.g. pre-buy/post-buy reports, media evaluations/recommendations, and other pertinent documentation).
This role requires you to work as part of an integrated media investment team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

DESIRED SKILLS & EXPERIENCE

• Professional or Educational background in Marketing or Advertising would give leverage to this application.
• Associate level of experience in media investment.
• Previous experience buying in major markets, national networks and specialty.
• Ability to negotiate effectively.
• Professional learning agility, with a passion for continuous development.
• Client service oriented.
• Professional analytical and financial acumen.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail and accuracy.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to work collaboratively as well as independently.
• Experience presenting is an asset.
• Ability to develop and foster relationships with media partners.
• Ability to train and motivate junior employees.
• Proficient with media research tools.
• Proficient in Microsoft Office Suite (i.e. PowerPoint, Microsoft Word, and Excel).
  Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Amazon, RBC, LEGO, Nintendo and Canada Goose. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. Initiative Canada has received many of the industry’s most coveted awards, including two gold Strategy Media Agency of the Year awards, eight Cannes Lions, and a position on WARC’s Top 50 Most Effective Media Agencies in the World. In 2023 Initiative was named the North American Network of the Year by the Festival of Media, and Global Network of the Year by both Ad Age and Ad Week. To learn more, visit initiative.com.

Ownership and management of campaigns.

• Independently negotiate media campaigns directly with sales representatives.
• Develop a media schedule that satisfies campaign parameters and brand objectives.
• Execute all relevant revisions to the media buy.
• Explore promotional or value-added opportunities where applicable.
• Negotiate compensation as required.
• Proactively advise the team of any variations to execution of media plans.
• In partnership with the media planning team address market concerns, timing, and brand attribution.
• Develop a media schedule that satisfies campaign parameters and brand objectives.
• Prepare and present pre-buy/post-buy reports.
• Conduct third party audits as required.
• Upload media buys and track changes with a high level of accuracy.
• Responsible for solving and clearing billing discrepancies/queries, and managing the budget control report (BCR) in a timely manner.
• Request submissions for upcoming campaigns from media partners.
• Ensure clear communication with the planning teams (i.e. involvement in briefs).
• Prepare market analyses.
• Provide guidance and direction to the planning teams on buying conditions.
• In partnership with manager, lead the evaluation or cost value analysis of sponsorships and integrations.
• Assist with training junior employees on tools and processes.
• Act as a resource for Assistants and Buyers on questions/concerns regarding complex requests.
• Proactively assist with the preparation of media point of views (POVs).