Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.
We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.
While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.
We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

WHAT EXPERIENCE WE’RE LOOKING FOR…

• Demonstrable experience in proposition development, innovation, product strategy and commercial planning.
• Mathematically capable, with a focus on evaluating prize structures, payout models and probability of game mechanics.
• Demonstrable ability to analyse quantitative and qualitative data to drive insights and validate hypotheses, turning insight into actionable - scalable propositions.
• Solution-oriented and a natural problem solver. Highly curious and able to identify project blockers and find ways to navigate the business to overcome them.
• Some familiarity with probabilistic game design or lottery/gaming mechanics preferable.
• Experienced in managing large-scale cross-functional projects.
• Sector background in gaming, entertainment, FMCG, or consumer-centric innovation preferable.

ABOUT US:‍

We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better.

• Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
• Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year licence
• Sustainability – Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this
• Inclusion and accessibility – We are making all parts of The National Lottery inclusive – whether you play a game in a store or online.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn.co.uk and we’ll be happy to help.
Being the custodians of the National Lottery license is a big responsibility, so all of our roles are subject to extensive background checks

Proposition Strategy and Design

• Work with Senior Innovation Managers to define compelling value propositions for new games or features.
• Identify and interpret category, player and behavioural trends, to inform proposition development
• Articulate desired player outcomes, behavioural objectives, and commercial targets.
• Partner with Insight and Strategy to test concepts through qualitative and quantitative methods including customer validation i.e. (A/B testing, focus groups).
• Ensure player-first, cross-touchpoint design, thinking beyond product to customer experience

A BIT ABOUT THE ROLE…

The Innovation Manager is involved in designing and delivering the next generation of propositions that will shape how players engage with The National Lottery. Sitting at the intersection of commercial strategy, player insight, and game mechanics, this role is involved in the end-to-end development of new products from concept to internal approval and handover to relevant proposition teams.
This role is about more than new products, it’s about crafting deeply resonant propositions that respond to real player needs, tap into behavioural insight, and align with Positive Play and Matters to be Protected principles. It requires curiosity to understand what makes a new proposition or product work, and creativity to shape how players experience that proposition across every touchpoint.
The Innovation Manager must be comfortable with developing new ideas, responding to business needs, and navigating the business to execute effectively. As a core part of the growth engine of The National Lottery, this is a role that demands intellectual curiosity, commercial discipline, and passionate advocacy for both our players and our purpose.

WHAT YOU’LL BE DOING…

Proposition Strategy and Design

• Work with Senior Innovation Managers to define compelling value propositions for new games or features.
• Identify and interpret category, player and behavioural trends, to inform proposition development
• Articulate desired player outcomes, behavioural objectives, and commercial targets.
• Partner with Insight and Strategy to test concepts through qualitative and quantitative methods including customer validation i.e. (A/B testing, focus groups).
• Ensure player-first, cross-touchpoint design, thinking beyond product to customer experience.