Innovation Manager, NRT at Haleon

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

14 Mar, 26

Salary

0.0

Posted On

14 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Consumer Behavior Analysis, Omni Channel Strategy, Collaboration, Data Analysis, Market Research, Brand Marketing, AI Tools, Social Media, DSP, Consumer Insights, Marketing Strategy, E-commerce, Innovation, Cross-Department Collaboration, Trend Analysis

Industry

Consumer Services

Description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. 职位目标：依据公司及新零售团队的定位和策略，结合先进的数字化市场营销领域知识，消费者行为分析及洞察能力，对医药O2O行业的发展及工具运用方面的认知，助力我司新零售业务持续创新，品牌持续迭代，更好地服务更多的中国消费者。主要工作职责: 全面负责即时零售、本地生活行业的发展演变及趋势判断负责医药即时零售的消费者购物行为行为分析及需求洞察结合行业最新的数字化营销知识、平台、工具（包括但不限于AI、Social、DSP等），摸索最适合即时零售渠道结合和应用的数字化营销工具及形式基于消费者行为及不同平台自身属性，与跨部门协作，如CBIA，SMD，市场部，渠道营销部，挖掘Omni channel的人群运营机会和方法论，赋能O2O渠道持续增长基于不同品类、品牌，在O2O渠道的发展机会和消费者需求洞察，支持公司寻找更多创新品种的开发&落地，并在O2O渠道持续获得消费者。逐步建立内外部多平台融合的人群资产包及营销数据银行配合O2O团队持续优化渠道策略，为O2O长效增长负责任职条件: 文化程度(学历/专业) 本科或以上学历任职经验七年以上的市场及数字化营销领域经验，了解外资医药零售工作经验优先专业知识/技能了解数字化营销、品牌营销、消费者行为研究；了解行业内服务商类型；计算机及外语水平熟练使用OFFICE操作系统，特别是PPT制作及汇报英文可作为工作语言 Job Posting End Date 2025-12-31 Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Adjustment or Accommodations Request If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Responsibilities

The Innovation Manager will be responsible for analyzing consumer shopping behavior and trends in the pharmaceutical O2O industry. They will explore and implement digital marketing tools suitable for instant retail channels and collaborate across departments to drive growth.