InsideTrack is seeking a seasoned Senior Marketing Copywriter to join our mission-driven nonprofit. This individual will help us raise awareness and engagement around the power of coaching to support learners in reaching their educational and career goals — playing a key role as we strive towards fueling equitable social mobility for all.
As the sole marketing copywriter, this strategic content leader will play a key role in shaping and communicating our brand voice across a variety of channels — crafting compelling content that resonates with higher education institutions, philanthropic organizations, workforce development partners and other key audiences. The ideal candidate brings a blend of storytelling savvy, B2B marketing expertise and digital fluency — with a passion for writing copy that sparks action and drives measurable results.
From long-form thought leadership to short-form campaign assets, the Senior Marketing Copywriter will write diverse copy across the entire marketing funnel. This individual will serve as a critical collaborator and contributor — generating ideas, guiding strategy, leading projects and producing performance-focused content that supports awareness, engagement and growth. This is an exciting opportunity for a writer who thrives in a collaborative, fast-paced environment and finds purpose in work that helps expand opportunity and equity for learners.
If this sounds like you, join our tight-knit team! You’ll report to and partner with the Strategic Content Marketing Manager, working together to plan and execute comprehensive content strategies that ultimately expand our impact on learners and the organizations who serve them.
About InsideTrack:
InsideTrack is a nonprofit organization that’s passionate about empowering and advancing learners to achieve their education and career goals. By harnessing the power of coaching, our work creates opportunity, enhances individual well-being, facilitates economic and social mobility, and advances equity. Since 2001, we’ve served more than 3.5 million students, partnering with 350+ institutions and organizations to directly increase postsecondary enrollment, persistence, completion and career readiness. Our growing organization offers a culture that promotes diversity and inclusion, job fulfillment, personal growth and work-life balance. Join us in our mission to expand our impact as we improve lives and create social change.

QUALIFICATIONS:

• An ideal candidate will possess the following skills and experience:
• Minimum 10 years of marketing copywriting experience working for an in-house marketing and/or design team, agency or exceptional freelance work
• Demonstrated experience strategizing and executing digital content pieces from conception to completion, with expertise in digital content strategy
• Proven track record writing for B2B audiences. Bonus: Experience writing for higher education and/or philanthropic audiences
• Strong strategic and ideation skills
• Sharp copy editing skills, including a meticulous attention to detail
• Strong knowledge of SEO principles and best practices
• Proven ability to collaborate and excel in a team environment
• Strong project management and organizational skills, with the ability to be flexible, keep up with quickly paced projects and balance competing deadlines
• Excellence in communicating with colleagues, clients and other external stakeholders
• Grace and open-mindedness when giving and receiving feedback, including a comfortability with a spirit of friendly debate
• Commitment to our nonprofit mission to advance the social and economic mobility of all learners
• Comfort in a fully virtual, remote-first work environment. Bonus: Previous experience working in a remote position
• Bonus: Experience with and/or an openness to working with GenAI platforms to enhance efficiency and creativity

EDUCATION REQUIREMENTS:

• Bachelor’s Degree or equivalent, preferably in Communications, English or Marketing
  Compensation will depend on skills and experience.
  The pay range listed is based on national compensation benchmark data and may vary depending on skills, experience, job-related knowledge, variations in cost of labor, and in some cases, geographic location. The exact job offer will be determined based on several factors such as the candidate’s individual skills, qualifications and experience relative to the requirements of the role. The range displayed with the job posting represents the minimum and maximum target for new hire salaries for the position across the U.S.
  The organization also reviews and considers internal equity (current employee salary) when hiring new employees to the organization. The range is the expected starting base salary for someone hired into this position with room to grow professionally, including increased earning potential beyond the starting pay range. Beyond a new hire’s base salary, InsideTrack also offers all full-time employees a comprehensive employee benefit package.

TRAVEL REQUIREMENTS:

Position requires travel approximately 5% of time to attend business meetings with a potential for occasional overnight travel, as well.

Please refer the Job description for details