Insights Manager at AstraZeneca

Mumbai, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

02 Jan, 26

Salary

0.0

Posted On

04 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Advanced Excel, Data Visualization, Market Research, Analytical Skills, Strategic Thinking, Communication Skills, Data Storytelling, Statistical Modeling, Hypothesis Testing, Continuous Improvement Culture

Industry

Pharmaceutical Manufacturing

Description

About AstraZeneca AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies. Position Title: Insights Manager This position is responsible for using customer-level data, sales data, profiling data, and other information to perform analysis which helps the business in designing an effective customer engagement plan. Spearhead the segmentation and targeting process, driven by strategy definition for the Business. Leverage the analysis to generate insights and recommendations for optimizing sales efforts and effectively communicating those recommendations to key business stakeholders such as the marketing teams and sales leaders. This role will drive the SFE KPI and Business Performance Dashboard and support monthly Business Unit Performance Review Procedures and Quarterly RBM review Processes. This role would also require one to lead and analyse market trends, changes in market dynamics, coordinate analysis reports and proactively identify business opportunities for current and future therapy areas, Build and drive reporting analysis including reports on the market, therapy areas, and brands performance, leveraging on IQVIA, industry reports & in-market sales reports, Act as the subject matter expert to improve the quality, reliability, and availability of the data, provide insightful and actionable analytics. Valued Partner for business Collaborate and support in crafting Pre & Post strategy with Business Unit Identify SFE priorities by BU in consultation with the BU Head, Marketing manager and Sales Managers Highly Collaborative in nature with high interpersonal skill set for the best kind of stakeholder management Clarify and drive strategy execution to RBMs, ABMs and TBMs Demonstrate improvements through analytical insights and intervention in the planning/execution processes Develop/refine the analytics roadmap to address performance and insights needs and meet business priorities Drive data management and data processing of customer profiling and targeting, and field force calls and promotional activities Deep dive analysis of reasons of performing and non-performing territories Customer engagement journey tracking Insight generation, Profiling, Segmentation and Targeting Conceptualize profiling approach to identify key target segments for pre- and Post Launch Strategy Analyse opportunities@ HCP/Territories through profiling and insights Define sharp S&T based on outcome and insights of profiling for Sales force Develop a robust tracking mechanism Provide insights into call planning and messaging to doctors Monitor execution excellence and provide periodic feedback to cross function team with analytics and insights Engage with teams to close gaps in sales execution process Detailed understanding of doctors and alignment with the strategy Clear understanding of Segmentation & targeting and models Participation and understanding of sales force understanding Insight driven Business sales planning and review procedures Participate as a key contributor in the annual commercial planning process, specifically to leverage insights to optimize promotion Set KPI & drive Field force to comply with the KPIs Participate as a key contributor in the annual commercial planning process, specifically to leverage insights to optimize promotion Set KPI & drive Field force to comply with the KPIs Ensure availability of meaningful and accurate field force metrics (e.g. SFE “dashboards”) for management information Design Review templates, ensure timely completion of the templates and actively participate in Review meeting at RBM & ABM level Coordinate with the sales team & MIS/Database team so as to maintain data updating and reports submission from field force Define the Key timelines for activities such as profiling, dashboard publication and other key analyses Adhere to the timelines and highlight key challenges Develop mechanism of availability of Customer/Account sales & Non sales on periodical manner Existence of plans of each TBM Filled review template Education, Qualifications, Skills and Experience Essential MBA from a reputed institute (

Responsibilities

The Insights Manager will analyze customer-level data and sales data to design effective customer engagement plans. This role involves generating insights and recommendations to optimize sales efforts and communicating these to key business stakeholders.