 MARKET DEVELOPMENT

 * Conduct regular travel to target cities to understand local market dynamics,
cultural nuances, and customer behavior.
 * Build strategies that resonate with the unique needs of these regions.
 Team Leadership
 * Manage and mentor a team of 3–5 marketing professionals.
 * Foster creativity, performance orientation, and accountability within the team.
 Stakeholder Collaboration
 * Work closely with the CEO, sales, and product teams to ensure marketing activities
align with business objectives.
 * Drive measurable growth in customer acquisition, engagement, and retention.

KEY RESPONSIBILITIES

 Strategic Planning & Execution
 * Develop and implement marketing strategies for the Insurance vertical,
specifically targeted at Tier 2 & Tier 3 cities.
 * Lead branding, ATL & BTL marketing, and create impactful offline & online
campaigns.
 * Manage lead generation, webinars, social media outreach, and local presence
initiatives.
 * Ensure marketing campaigns leverage AI tools and automated campaign
platforms.

ROLE REQUIREMENTS & EXPECTATIONS

 * 7–10 years of marketing experience, preferably with exposure to Insurance and BFSI
sector; proven success in Tier 2 & Tier 3 city marketing is essential.
 * Willingness to work 10 hours a day in a fast-paced, strategic role.
 * Experience with automated campaigns, digital marketing tools, and AI-led outreach.
 * Creative thinker with a flair for innovative storytelling and brand positioning.
 * Open to candidates from outside BFSI, provided they have proven campaign success.
 * Technological awareness for designing campaigns suited to evolving consumer
behavior in smaller cities.
 * Strong preference for candidates from top-tier institutes; however, demonstrated
campaign success can outweigh academic pedigree.
 * Must be willing to travel frequently.
Job Type: Permanent
Pay: $200,000.00 - $400,000.00 per month
Work Location: In perso