We are looking for a dynamic and experienced Integrated Communications (Project Manager) to lead strategic (Peso) initiatives and oversee program management for across the entire Communications organization and Business Unit. This role is pivotal in driving cross-functional collaboration, ensuring operational excellence, and delivering integrated Peso campaigns that align with enterprise-wide business and marketing priorities.
Reporting into the Senior Director within the Corporate Communications Peso team, the Senior Manager will act as a centralized strategic advisor and executional lead—connecting dots across all Communications and Marketing teams, championing best practices, and ensuring the efficient and timely execution of high-impact initiatives. This role is distinct from strategy/messaging roles by focusing on orchestrating and managing the execution of holistic Peso plans developed by various teams rather than creating the core strategy or content itself.
Responsibilities include:
Strategic Peso Campaign Program Management:
- Serve as the primary internal point of contact to lead and facilitate external agency partners to deliver the strategic planning, development, and tactical execution of all net new Peso campaigns and strategic initiatives for all Communications and Marketing teams across the Verizon organization, ensuring alignment with corporate business and marketing objectives and timelines.
- Ensure translation of strategic goals provided by various Communications and Marketing teams into actionable project plans with clear deliverables, milestones, and success metrics while prioritizing across competing concurrent projects.
- Deliver and represent these strategies and tactics back to cross-functional internal stakeholders, including leadership, as necessary to secure revisions and approvals while ensuring a deep understanding of the strategy and tactics in each plan while anticipating reasonable related questions from stakeholders.
- Partner with Communications, and Marketing leads across the organization to integrate Peso execution strategies into broader marketing and communications priorities.
Governance, Reporting and Optimization:
- Establish standardized operational processes to include measurement, governance frameworks, and checkpoints for all applicable assigned agency projects across the organization’s Communications and Marketing functions.
- Support leadership in performance monitoring through effective use of reporting tools, dashboards, and KPI analysis for all paid PR activities conducted for various teams.
- Provide, with agency support, holistic insight and recommendations based on data, helping to optimize campaign effectiveness and resource allocation across all Communications and Marketing teams.
Stakeholder Leadership and Thought Partnership:
- Serve as a trusted advisor and liaison to all cross-functional Communications and Marketing teams, ensuring consistent communication, risk mitigation, and stakeholder alignment throughout the project lifecycle.
- Influence decision-making and elevate visibility for Paid PR initiatives through strategic counsel and stakeholder management across the enterprise’s Communications and Marketing efforts.
Operational Readiness and Efficiency:
- Drive operational readiness for major Paid PR campaigns for any Communications or Marketing team, ensuring resource alignment, presentation preparation, and meeting facilitation to maintain project momentum.
- Anticipate project roadblocks and proactively develop solutions to meet delivery expectations for various projects across the organization’s Communications and Marketing functions.
Brand Consistency and Content Coordination:
- Ensure Paid PR campaign messaging aligns with overall brand standards and strategic narratives established by various Communications and Marketing teams.
- Collaborate with Comms and Marketing leads across all teams to ensure storytelling and tactical execution reflect the organization’s voice and positioning.
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